[Desdemona]

This article is correct that pop culture can be used. If you repeat a message often enough, it will be believed. That's what you learn in marketing. But - and this is a big issue - conservatives, that I can see, don't have the patience of the opposition. Changing hearts and minds from a culture that glorifies self and ridicules sacrifice is going to be a decades long campaign that's more or less swimming upstream. I'm glad it's happening, but tangible results take a while.

One nice thing, though, is that at this time, the conservative message is somewhat counter-cultural. That alone can be a selling point.

[William Tell 2]

It is such a simple concept I often wonder why many of these Freepers either can’t or won’t understand it.

As the saying goes - if you’re not part of the solution you’re part of the problem.

[Gondring]

Changing hearts and minds [...]

Exactly the right approach. Trying to win political power and using that to change culture is backwards. Win the hearts and minds, and the power comes with it.