Posted on 01/10/2009 11:05:39 AM PST by Maelstorm
Despite being pressured by traditional family advocates to stop, Campbell's Soup Company, maker of Swanson's brand broth, has vowed to continue spending its advertising dollars in pro-homosexual publications.
As WND reported earlier, the American Family Association objected to a Swanson's broth magazine ad that depicts a lesbian couple and their son. The ad was placed in the December 2008 and January 2009 issues of The Advocate, a magazine that touts itself with the line, "For 40 years, setting the standard in LGBT journalism."
Campbell's Soup, however, has brushed off the AFA's complaint.
MediaDailyNews quoted a company spokesperson explaining, "Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan."
According to a Campbell's representative, "Our plans for the Swanson brand include additional placements in The Advocate."
(Excerpt) Read more at worldnetdaily.com ...
Campbell’s probably spends over $100 million for advertising soup. Just soup, none of its other products or divisions.
That kind of money buys very, very sophisticated research. Do you suppose these folks have not thought the thing through — that there might be potential problems with boycotts etc? Do you suppose that companies like Coke, Pepsi, Coors, Apple, etc etc etc. haven’t tracked the impact of the AFA list against their marketing efforts to gays?
This is only about money and very, very large money.
A GOOD product will appeal to all groups. Period.
Uh, no.
Buy Progresso soup. It taste better anyhow.
A product like SOUP will....
“Campbells joins Heinz and Vermont as companies and areas that have no products on my shelf”
Wait! Vermont is a state.?
Thanks for putting up all the Cambell products, didn’t know Pace, V8 and such were theirs.
I won’t buy em.
Nothing beats homemade pea soup.
Go into the supermarket and look at how many soups are for sale. You tell me that’s not competition.
Not sure I want to go there, but thanks anyway.
None of their products will appear in my house.
No more Campbell’s for me.
I agree. If I hadn't seen it here I doubt I would have known about it.
Sorry to say, but Progresso is owned by Betty Crocker, which is owned by General Mills. AFA doesn’t much care for General Mills, either
NO SOUP FOR YOU!
The American Family Association has a link on their web page that lets you email Campbell’s Soup directly: http://www.afa.net/Petitions/Issuedetail.asp?id=339
A lot of money and thought ended up giving us glorious New Coke too
“Competition” was not the focal point of what I posted. Advertising, which focuses on how GOOD the product is, will be effective.
I don’t buy a lot of soups but will rememeber which brands these are and not buy them anymore. Will miss the V8 but again don’t buy a lot of it.
And always remember; “Simmer is to soup what aging is to wine or cheese.”
Also, sautéing of the first few ingredients to develop fond is crucial. When you then add liquid to the fond (browned goodies) the fond adds flavor to the liquid.
Skip this part and you will have a very bland soup.
LOL - Thanks. You totally "get" it.
This is interesting, okay? I was just reading about this very subject.
The thinking in advertising now seems to be that consumers are so “ad saturated” that companies have to connect with the potential customer on a more personal level.
Image is part of it — better looking, smarter, richer versions of the target demographic to hype the product.
But also very, very specific lifestyle images/messages at very narrow demographics.
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