Posted on 01/10/2009 11:05:39 AM PST by Maelstorm
Despite being pressured by traditional family advocates to stop, Campbell's Soup Company, maker of Swanson's brand broth, has vowed to continue spending its advertising dollars in pro-homosexual publications.
As WND reported earlier, the American Family Association objected to a Swanson's broth magazine ad that depicts a lesbian couple and their son. The ad was placed in the December 2008 and January 2009 issues of The Advocate, a magazine that touts itself with the line, "For 40 years, setting the standard in LGBT journalism."
Campbell's Soup, however, has brushed off the AFA's complaint.
MediaDailyNews quoted a company spokesperson explaining, "Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan."
According to a Campbell's representative, "Our plans for the Swanson brand include additional placements in The Advocate."
(Excerpt) Read more at worldnetdaily.com ...
New Coke was introduced in 1985. A lot has changed since then.
For every one homosexual they get to but their products they will lose 1000 normal people.
Except that this isn't true. It isn't even close to being true.
Gays will appreciate being marketed to. A few AFA people will grumble and boycott yet another of the ever-increasing list of companies who use targeted advertising towards gays. Most people simply won't care one way or the other.
Advertising is always about the bottom line and if advertisers thought a marketing campaign would result in net sales losses, they wouldn't run it.
I work for a very large supermarket in the southeast. One can of soup, in one spot, on one shelf, is worth millions of dollars annually.
Soup= big money.
Slotting fees? Yes, of course.
Okay, so it’s Progresso soup for me. It’s better soup anyway.
Progresso made by Betty Crocker, which is owned by General Mills, which the AFA doesn’t like.
NO SOUP FOR YOU!
“The thinking in advertising now...”
I am not sure if *thinking* is an accurate word here. “Rationalizing” or “experimenting” might be a step toward clarity of vocabulary. ;-)
Actually, in PR, many of the most successful are those who can adequately pitch the notion of the overall value of the product. They can do this best IF the product is truly valuable. ;-))
Amen to that. Nothing better on a cold winter's night.
Well, gues who will not be buying Campbell soup.
“images/messages at very narrow demographics...”
In the long run (and given today’s economy and the polarized political climate), that is not very cost-effective.
Well that took a while! CEO’s email is here:
https://secure.afa.net/afa/activism/TakeAction.asp?id=337
and cut-pasted, appears to be:
douglas_r_conant@cambellsoup.com
HOWEVER: that’s not how you spell campbell, so I’d suggest trying:
douglas_r_conant@campbellsoup.com
PR is different from advertising.
In advertising, pitching the value of a product doesn’t get through the noise of all the other ads.
Lol.....I missed that (Bestiality Line) post.
Apparently it’s very cost effective, right down to viral marketing — which includes hiring college kids at $10.00 an hour to post on message boards and in forums.
“It tastes better than Campbells or Progresso but it’s a lot more work”
No, it’s really NOT (and can aid in utilizing all leftovers...a real boon in today’s economic climate). Got a crock pot? ;-)
Campbell is also misspelled as “cambell” on lifesitenews.com’s page where the email addy is provided to protest the gay ad.
That ad just annoys me to the max.
You are terrific!! I can’t thank you enough. I WILL utilize this info (have already been rehearsing a tentative email in my head).
Thanks again....seriously!
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