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NY Times: Nov. Was So Terrible, Even Our Internet Ads Were Down (Dinosaur Media DeathWatchâ„¢)
http://mediamemo.allthingsd.com/20081224/new-york-times-november-was-so-terrible-even-our-interent-a ^ | December 24, 2008 | Peter Kafka

Posted on 12/24/2008 6:12:18 AM PST by abb

Earlier this month, executives at the New York Times (NYT) warned investors that they had a miserable November. They weren’t kidding.

The grim details are here, but I’ll save you some time:

* Revenue was down 13.9%, an acceleration from October’s 9.4% drop. * Ad revenue was down 20.9%, an acceleration from October’s 16.2% drop. * The really awful news: Internet ad revenue and overall Internet revenue actually declined in November, down 3.8% and 2.6%, respectively.

In the good old days of 2007, the Times could at least say that while print revenue growth was slowing to a halt, Internet ad sales were growing quickly. By last month, the best thing you could say about Internet revenue at the Times was that it was still growing.. a little bit. Now that’s gone, too.

For the record, the Times says that it was still able to register “moderate” display ad growth at its newspapers, but that its online classifieds and real estate ads had gotten crushed, for obvious reasons. And over at About.com, which until now has been the bright spot on the Times’ financials, display ads shrank, wiping out out “moderate” growth in cost-per click ads.

And expect more of the same in December and in 2009. Martin Nisenholtz, the Times digital boss, has already warned investors that the “softness in November” would “accelerate.. into December” and that “next year is going to be a different year, by a fairly profound margin.”

Per usual, the one bit of good news in the Times’ numbers is that its readers continue to value its publications enough to pay for them: Circulation revenues increased 4.2%. But if the Times can’t convince advertisers to pay, too, that’s not going to matter. Happy holidays!


TOPICS: Business/Economy; Front Page News; News/Current Events; Politics/Elections
KEYWORDS: 2008review; 4thestate5thcolumn; ads; advertising; biasmeanslayoffs; dbm; isvestia; msmdeathwatch; newspapers; nytimes; pravda; trysellingthetruth
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Merry Christmas to all my friends on the Dinosaur Media DeathWatch™ ping list!!
1 posted on 12/24/2008 6:12:18 AM PST by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

ping


2 posted on 12/24/2008 6:13:02 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

Beautiful.


3 posted on 12/24/2008 6:13:49 AM PST by ConservativeMind (What's "Price Gouging"? Should government force us to sell to the 15th highest bidder on eBay?)
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To: abb

http://biz.yahoo.com/bw/081224/20081224005057.html?.v=1
The New York Times Company Reports November Revenues


4 posted on 12/24/2008 6:13:59 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

Nice gift for my stocking. Thank you! ;)


5 posted on 12/24/2008 6:14:43 AM PST by AirForceMom (Merry Christmas to all and may God Bless our troops and the USA)
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To: abb

Clearly they are suffering from a case of:
Post-Election Obama-Shilling Fatigue Syndrome.


6 posted on 12/24/2008 6:14:43 AM PST by rod1
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To: abb

From our good FRiend governsleastgovernsbest!

http://www.freerepublic.com/focus/f-news/2153705/posts
Williams Bewails Decline of ‘Classically-Trained’ Journos, Rise of Guys With ‘Opinion And a Modem’


7 posted on 12/24/2008 6:16:40 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

Wonderful news!

I can’t wait until that worthless rag bites the dust.


8 posted on 12/24/2008 6:17:01 AM PST by reagan_fanatic (Resist the Obamination!)
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To: abb

To the New York Times:

My heartiest congratulations on your imminent demise! You have richly earned it!


9 posted on 12/24/2008 6:17:50 AM PST by Bigun ("It is difficult to free fools from the chains they revere." Voltaire)
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To: abb

Dear God,

Let there be peace on earth and goodwill toward men.

Let the light of Your love shine down upon us.

Let the New York Times die a miserable death.

Thank you.


10 posted on 12/24/2008 6:24:05 AM PST by raybbr (It's going to get a lot worse now that the anchor babies are voting!)
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To: abb

Geez, coughing up blood and they still don’t get it!


11 posted on 12/24/2008 6:24:18 AM PST by McKayopectate
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To: abb

Merry Christmas to you too, abb!


12 posted on 12/24/2008 6:26:30 AM PST by andyandval
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To: McKayopectate

Someone here once said that the Left are the only ones who can consistently shoot themselves in the foot, then compliment themselves on their aim.


13 posted on 12/24/2008 6:27:47 AM PST by ItsOurTimeNow ("But there were some who resisted...")
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To: abb

The NYT’s readership was reduced to people with Bush Rage. Now that Bush is gone, hopefully they’ll go bankrupt and all those smug reporters and editors will end up in the unemployment line, have to sell their Manhattan condos and have to move to a rowhouse in some blue collar, working-class town where people put plastic Santas on their lawn for Christmas.


14 posted on 12/24/2008 6:27:50 AM PST by Opinionated Blowhard
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To: McKayopectate

I’m thinking “sucking chest wound.”


15 posted on 12/24/2008 6:28:17 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

The people don’ like your arrogant a$$e$ NYTs. Don’t let the door; oh well, you know.


16 posted on 12/24/2008 6:31:22 AM PST by billhilly
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To: abb
The one pleasant aspect about this Congress caused debacle is that the NYT, as well as all other liberal rags, are going down the tubes.

Everyone on board here should quickly cancel their newspaper subscriptions today in order to give the MSM a Christmas Present.

I canceled my Gannett subscription months ago.

Merry Christmas everone here!

17 posted on 12/24/2008 6:31:57 AM PST by IbJensen (MERRY CHRISTMAS EVERYONE! Next year: famine and communism!)
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To: abb

We can only pray that the NYT goes down. I heard or read somehere that we can expect CBS to go down in 2009, finally exacting retribution in exchange for the betrayal of America and our RVN allies by Walter Cronkite in 1968. Now, if we could see Keith Olbermann and Chris Mathews be destroyed, so much the better.


18 posted on 12/24/2008 6:39:02 AM PST by astounded (The democrat party is a clear and present danger to America)
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To: abb

if you are down during the most ‘historic’ election in recent history then forget it.


19 posted on 12/24/2008 6:41:42 AM PST by ari-freedom (Happy Chanuka!)
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To: abb

Great news, but what are the odds of a Dinosaur Media Bailout bill, once the leftist politicians realize that their perennial enablers are in serious trouble?


20 posted on 12/24/2008 6:43:13 AM PST by Will88
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