Posted on 12/14/2008 5:25:01 AM PST by autumnraine
Today, the media organisations look to Google to explain what is really happening in the world. Convinced that they can't lead, the only option left is to follow. So they reflect ourselves - or more accurately, they reflect the unstinting efforts of small self-selecting pockets of activists - back at us. In the absence of editorial confidence, Google - the Monster that threatens to Eat The Media - now defines the purpose of the media. All media companies need do is "tap into the zeitgeist" - Google Zeitgeist™!
Take this example from a quality British broadsheet.
One journalist on the paper lamented that:
...it's becoming all too clear at The Telegraph, whose online business plan seems to be centred on chasing hits through Google by rehashing and rewriting stories that people are already interested in. The digital director of the Telegraph recently suggested the newspaper could work even closer with Google... by subsuming its identity into the Ad Giant. Why couldn't The Telegraph run off a telegraph.google.com domain and allow Google to take care of all the technology? he mused.
Ran the paper.
Not only that; they are all enamoured with Wikipedia being the definitive source for Truth and Light! Especially for political info. Yeah, I know it's redundant but the only term that fits is Stupid Maggots !!
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