I've never understood this. They have a sale on the most popular toy for ridiculously low prices. A thousand people show up. They lose money on the sale and they have 985 pissed off people who probably stomp out of the store without buying anything. Or maybe the first steal a few things before leaving, just to 'get even.'
If the thing is in demand, sell it at full price! You will get rid off all of them quickly, you will make a profit, and will not have a bunch of angry losers in your store.
That’s why I don’t go to these big sales. “Limited quantities, No rainchecks” is a big clue.