http://www.adweek.com/aw/content_display/news/media/e3ib7a1cbce7faa46dfe7bf712ce7a4557b
Does New Media Hurt or Help TV?
Insiders meet to discuss the future of the medium
http://www.adweek.com/aw/content_display/news/agency/e3ie2a77028c56eeaea0a6ba1fc0c6eb70e
Consumer Magazine Ad Pages Off 9%
All categories feel the pain of the broad-based economic slump
http://adage.com/mediaworks/article?article_id=132685
Cable, Online, Mobile in Next 6 Months
Will Cut Back on Broadcast TV, Magazines and National Newspapers
What comes around goes around!
http://online.wsj.com/article/SB122705787917439625.html
A New Odd Couple: Google, P&G Swap Workers to Spur Innovation
By ELLEN BYRON
At Procter & Gamble Co., the corporate culture is so rigid, employees jokingly call themselves “Proctoids.” In contrast, Google Inc. staffers are urged to wander the halls on company-provided scooters and brainstorm on public whiteboards.
Now, this odd couple thinks they have something to gain from one another — so they’ve started swapping employees. So far, about two-dozen staffers from the two companies have spent weeks dipping into each other’s staff training programs and sitting in on meetings where business plans get hammered out. The initiative has drawn little notice. Previously, neither company had granted this kind of access to outsiders.
This ad was runner-up in the Tide Talking Stain spoof contest, and is being televised this fall. (Nov. 18)
Closer ties are crucial to both sides. P&G, the biggest advertising spender in the world, is waking up to the reality that the next generation of laundry-detergent, toilet-paper and skin-cream buyers now spends more time online than watching TV. Google craves a bigger slice of P&G’s $8.7 billion annual ad pie as its own revenue growth slows.
The struggle by these two heavyweights to formulate successful strategies highlights how tough it is for myriad other companies, from newspapers to auto makers, to profit from Americans’ rush online.
snip
......they plan to increase their ad spending online....
For some time now I have wondered about online advertising. Does anybody pay attention to on line adds? My browser trashes popups, and I never look at others. As a matter of fact, I find videos overlayed with a mandatory add offensive and often won’t watch any of it.
It would seem to me that advertisers are abandonening the skillet for the fire.