[jstolzen]

Voters don’t just want to hear why your opponent is “bad” - they want to know WHAT YOU DID OR CAN DO FOR THEM.

This whole “my opponent just sucks” angle of campaigning is what is causing us to not be further ahead than we are in ANY race - POTUS included.

Try telling the voters what YOU have done or will do for once!!

I mean..how hard is it? (Wellll..unless you haven’t actually DONE anything..)

[fortheDeclaration]

If your opponent doesn't represent your values, the voters need to know that.

Americans don't want to know what a politican is going to do for them, they want to know the the politican will represent what they believe in and fight for those values.

[FreeAtlanta]

I disagree. If the negative add is inaccurate, then the candidate must be held accountable, but if there is negative stuff out about you (no birth certificate and possibly born in Kenya, 20 year connection to racist preacher, socialist / marxist leanings, supporting athiest groups that want to destroy Christianity, etc) then those are valid and do influence the uninformed when they finally hear about it.

It is more effective with them then trying to explain how deeply tied up the Democrats are in our economic collapse.

[Lucius Cornelius Sulla]

This whole “my opponent just sucks” angle of campaigning is what is causing us to not be further ahead than we are in ANY race - POTUS included.

Voters SAY they hate negative ads, but negative campaignin g has been going on since Thomas Jefferson's campaign said that George Washington and John Adams were traitors working for England. Worked for Tom, works for everybody else. It can't do miracles, of course.