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For McCain, A Start-Of-The-Week, Swing States Ad Surge
Nielsen ^ | October 28th, 2008 | Staff

Posted on 10/29/2008 8:12:56 AM PDT by flattorney

Yesterday Sen. John McCain boosted his TV advertising units in seven key swing states — Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia, closing the gap between his advertising and Sen. Barack Obama’s. On Sunday, Oct. 26, McCain ran just 331 TV ad units in those seven states — 308% fewer than the 1,350 ad units Obama ran that day. But on Monday, Obama’s lead in these key battleground states shrank to 113% — or a margin of 1,528 ad units, after McCain’s campaign increased the number of TV ad units it ran in those states by 308%, to 1,353 units.

In comparison, Obama’s campaign ran 2,881 ad units in Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia on Monday. Both candidates continue to focus the bulk of their advertising on Florida, Ohio, and Pennsylvania. On Monday, McCain ran 78% of his 1,353 ads (1,057 units) in those three states, while Obama ran 73% of his 2,881 ads (2,118 units) there.

Overall, between Oct. 6 and Oct. 27, Obama placed 153% more ad units (64,917 vs. 25,630) than McCain in these seven key battleground states.

# # # # #

10.27.08 Nielsen: Obama Widens Swing State Advertising Gap

Senator Barack Obama’s advertising in seven key swing states continues to surpass the number of ad units run by his presidential opponent, Sen. John McCain. In Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia, Obama placed 155% more ad units (62,022 vs. 24,273) than McCain between October 6 and October 26, 2008. As of October 22, Obama had placed 150% more ad units (53,049 vs. 21,106) than McCain in those key battleground states.

Obama’s advertising continues to be heaviest in Florida, where he ran 18,909 ads between October 6 and October 26, outpacing McCain’s 5,702 ads by 232%.

In recent days, McCain has closed the gap slightly, boosting his ad units by 22% in Florida – up from 4, 662 units as of October 22. In comparison, Obama increased his ad units in the state by just 19% between October 22 and 26. In Ohio, where McCain’s advertising has been most prolific during the last three weeks (5,800 units), Obama ran 15,227 ad units between October 6 and October 26, besting the GOP contender by 162%.

As of October 26, both candidates continue to focus their advertising on Florida (24,611 combined ad units), Ohio (21,027 combined ad units), and Pennsylvania (16,390 combined ad units). Meanwhile, Georgia is receiving the least amount of advertising. McCain has placed no new ads in the state since October 17, while Obama ran just 1,468 ads there during the last three weeks.



TOPICS: Breaking News; Politics/Elections; US: Colorado; US: Florida; US: Georgia; US: Missouri; US: Ohio; US: Pennsylvania; US: Virginia
KEYWORDS: 2008; ads; battlegroundstates; co2008; fl2008; ga2008; mccain; mo2008; nielsen; obama; oh2008; pa2008; swingstates; va2008



TAB

1 posted on 10/29/2008 8:12:56 AM PDT by flattorney
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To: flattorney

Well...this is interesting.

Obama is spending heavily in PA. He is obviously concerned.

McCain needs to step it up. He should not allow himself to be outdone like this.

However, I know more than a few people who are getting irritated at the constant Obama ads/magazines/stories, etc. It may backfire.


2 posted on 10/29/2008 8:18:07 AM PDT by Retired Greyhound
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To: flattorney; kesg; PhiKapMom; HamiltonJay; LS; Perdogg
John McCain boosted his TV advertising units in seven key swing states — Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia... Obama’s campaign ran 2,881 ad units in Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia

Notice what's missing? North Carolina and Nevada, for starters. I'm really surprised Obama is still pouring money into GA. But let him. McCain has to answer, not only for himself but also for Saxby Chambliss.

Honestly, of all the states listed the only one I can see Obama truly winning (don't hate me, Jay) is PA. And even that one is not looking good for him.

3 posted on 10/29/2008 8:19:38 AM PDT by impeachedrapist (Bill Clinton, as Arkansas Attorney General did you make Juanita Broaddrick pay for her rape kit?)
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To: impeachedrapist

Georgia...Obama is only running about 10 ads per day. Probably in Atlanta to drive up the pop. vote.


4 posted on 10/29/2008 8:21:14 AM PDT by Retired Greyhound
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To: flattorney
The McCain/Palin team have always been planning and managing their resources for a 4th quarter surge.
5 posted on 10/29/2008 8:33:03 AM PDT by FreedomProtector
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To: FreedomProtector

*********The McCain/Palin team have always been planning and managing their resources for a 4th quarter surge.********

Exactly...keep it withing striking distance and then drop the mother load of ad buys the last few days.


6 posted on 10/29/2008 9:04:14 AM PDT by Crimson Elephant
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To: flattorney

In my opinion, the latest changes in polls/opinion are a good reason why early voting is not a good idea. What happened to having ‘election day’? I missed something along the line...


7 posted on 10/29/2008 9:51:04 AM PDT by NCjim (The more I use Windows, the more I love UNIX)
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To: impeachedrapist
Honestly, of all the states listed the only one I can see Obama truly winning (don't hate me, Jay) is PA. And even that one is not looking good for him.

The McCain Pennsylvania “Flip” Problem
FlAttorney, SFARI co chair

10.25.08: As the National polls, I concur with other GOP colleagues that the Pennsylvania polls should continue to tighten up to election day. However, their is nothing in the data to suggest McCain can win the Keystone State without divine intervention. McCain has not “won” a PA poll since Rasmussen’s April 24, 2008 - McCain +1. This election cycle, Democrats have registered 500,000+ new PA voters. A Republican Presidential candidate has not won PA since 1988. It’s been 20 years and twice Republican Governor Tom Ridge couldn’t deliver PA for the GOP Presidential ticket:

Pennsylvania: Win | Loss <>* Won Nat'l Presidential Election
2004 Kerry(D) 50.9% | G.W. Bush 48.4%*
2000 Gore(D) 50.6% | G.W. Bush 46.4%*
1996 W. Clinton(D) 49.2%* | Dole 40.0%
1992 W. Clinton(D) 45.1%* | H.W. Bush 36.1%
1988 H.W. Bush(R) 50.7%* | Michael Dukakis 48.4%
------------
Pennsylvania Governors:
Ed Rendell(D) January 21, 2003 - Current
Mark S. Schweiker(R) October 5, 2001 - January 21, 2003
Tom Ridge(R) January 17, 1995 - October 5, 2001
Robert P. Casey(D) January 20, 1987 - January 17, 1995
Dick Thornburgh(R) January 16, 1979 - January 20, 1987

Republicans can say what they want about Ed Rendell but, for a Democrat, he is a good politician that knows how to “shake the trees.” I sincerely hope John wins Pennsylvania, but as a GOP political “insider”, these are the facts as I see them. This stated, only a fool tries to outguess the National voting public.

10.27.08: Why John McCain Continues to Trail Barack Obama in Pennsylvania

10.28.08: Rasmussen Markets data currently gives Obama a 86.0% chance of carrying Pennsylvania. If McCain doesn't win Pennsylvania's 21 electoral votes, he would have to run the table and win all eight of the competitive states that were held by President Bush in 2004, including Virginia, Florida, Ohio, Colorado, Missouri, Indiana, North Carolina, and Nevada. That's very, very tough for McCain to do.

10.28.08 Video: PA Gov. Ed Rendell on "The Rachel Maddow Show"

10.29.08:

TAB

8 posted on 10/29/2008 9:59:55 AM PDT by flattorney (See my comprehensive FR Profile "Straight Talk" Page)
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To: flattorney

Click the logo to donate to The National Republican Trust PAC, and help defeat Obama!

Watch Our New TV Ads

9 posted on 10/29/2008 10:12:09 AM PDT by petercooper (I am a bitter clinger!)
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To: petercooper

Darn if those aren’t some very good ads. I like the one combining drivers licenses and social security benefits for illegals.

(Reaching for wallet.)


10 posted on 10/29/2008 10:53:52 AM PDT by romanesq
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To: impeachedrapist

I’m suprised that McCain is also putting more money into Georgia. Maybe that’s why Obama is doing it — in order to force McCain to do the same.


11 posted on 10/29/2008 11:19:36 AM PDT by kesg
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To: kesg

Both are probably trying to help their party’s Senate candidate.


12 posted on 10/29/2008 11:20:55 AM PDT by impeachedrapist (Bill Clinton, as Arkansas Attorney General did you make Juanita Broaddrick pay for her rape kit?)
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To: AdmSmith; Berosus; Convert from ECUSA; dervish; Ernest_at_the_Beach; Fred Nerks; george76; ...
This election cycle, Democrats have registered 500,000+ new PA voters. A Republican Presidential candidate has not won PA since 1988.
Goodnight all.
13 posted on 10/29/2008 6:52:47 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/_______Profile finally updated Saturday, October 11, 2008 !!!)
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McCain campaign buys 30-second “pre-buttal” ad,
just prior to Obama’s 30-minute informercial?
Elevator News (seriously) | 2008-10-29 | Unknown
Posted on 10/29/2008 10:06:17 AM PDT by justlurking
http://www.freerepublic.com/focus/f-news/2118670/posts


14 posted on 10/29/2008 6:54:06 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/_______Profile finally updated Saturday, October 11, 2008 !!!)
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To: impeachedrapist

Thanks! Sounds like a great observation.


15 posted on 10/29/2008 7:04:42 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/_______Profile finally updated Saturday, October 11, 2008 !!!)
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