To: mlocher
Daimler’s blunder was trying to become an “all things to all people” company. Buying Chrysler and creating way too many Mercedes brands just killed the company. BMW knows that it needs to remain in the luxury niche and will weather the current storm.
8 posted on
10/26/2008 6:22:36 AM PDT by
jalisco555
("My 80% friend is not my 20% enemy" - Ronald Reagan)
To: jalisco555
BMW knows that it needs to remain in the luxury niche and will weather the current storm.I agree. Another thing that BMW has going for it is a strong local market.
9 posted on
10/26/2008 6:26:34 AM PDT by
mlocher
(USA is a sovereign nation)
To: jalisco555; mlocher
Daimler’s blunder was trying to become an “all things to all people” company. Buying Chrysler and creating way too many Mercedes brands just killed the company. BMW knows that it needs to remain in the luxury niche and will weather the current storm.Actually BMW is in far dire straits than Daimler is, primarily due to its ability to refinance debts. It is in actual danger of bankruptcy, with a debt rollover score higher than 0.3.
10 posted on
10/26/2008 6:27:12 AM PDT by
spetznaz
(Nuclear-tipped Ballistic Missiles: The Ultimate Phallic Symbol)
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