[spetznaz]

Daimler’s blunder was trying to become an “all things to all people” company. Buying Chrysler and creating way too many Mercedes brands just killed the company. BMW knows that it needs to remain in the luxury niche and will weather the current storm.

Actually BMW is in far dire straits than Daimler is, primarily due to its ability to refinance debts. It is in actual danger of bankruptcy, with a debt rollover score higher than 0.3.

[jalisco555]

Actually BMW is in far dire straits than Daimler is, primarily due to its ability to refinance debts. It is in actual danger of bankruptcy, with a debt rollover score higher than 0.3.

Really? Didn't know that. They're outselling Mercedes in the US, although everyone is hurting now.

[mlocher]

Actually BMW is in far dire straits than Daimler is, primarily due to its ability to refinance debts. It is in actual danger of bankruptcy, with a debt rollover score higher than 0.3.

Your point is well taken, and the best management does not necessarily produce the best product. It does the best job of managing the entire business, including finance, marketing, product development and so forth. BWM does have some difficulty, but going bankrupt does not necessarily spell its death. Time will tell.