I was on Wis. Public radio a few years back with candidate Dole and Kathleen Dunn was the host. I axed him why doesn’t he just be honest with people and tell them that he plans on raising their taxes. Kathleen scolded me and told me to be respectful. We got into a big fight on air that was played over and over for months.
ROTFL "Kathleen, that's a hurtful thing to say." Slipping into left-speak (appeal to emotion) prevents the fight, cuz it freezes up their brains.
It's how Joe the plumber slipped through Obama's defense. Joe personalized the tax policy & made an emotional appeal. Notice Obama's initial response. "I don't want to punish you."