Posted on 09/09/2008 7:30:42 AM PDT by Mobile Vulgus
Google's online advertising dominance grows -- Don't forget the pending DOJ investigation...
Google's dominance of the Internet's business model for monetizing content only grows.
"Gap widens in online advertising: Rivals struggle to catch up to Google as buyers favor search over display" reports Jessica Vascellaro in the Wall Street Journal.
The article's conclusion is dead on and ominous -- the gap between Google and its competitors in online advertising is widening and will continue to do so because the business that Google dominates, search advertising, is growing significantly faster than display advertising is.
While the article focused on the different growth rates of online advertising, the article missed the opportunity to highlight what else the numbers tell us:
Google is also taking massive market share from everyone so that Google is effectively capturing most all of the growth in online advertising; and Google is capturing ~90% of all the online advertising profits in the US.
As I read the article, I thought many involved in the FTC's investigation and subsequent 4-1 approval of the Google-DoubleClick merger must be getting awfully worried that they made a big mistake in not appropriately enforcing antitrust law last year when they had the opportunity....
Read the rest at Publiusforum.com...
Liberal judges prepare to destroy another American success story.
If no one makes as good a search engine they will just get bigger. Only an anti trust action would stop them.
The govt does not produce didley squat. They only come to take, and when they think they are not taking enough despite taking trillions from private industry, they try to destroy what they cannot take. Google has made life better for tens of millions around the world. What has the DOJ done ?
Google does not put a gun to people's head and ask them to download Chrome and to use only Chrome. The govt does the same and walks away with billions of dollars in taxes over which the public has no choice and no say. How about an anti trust suit against the GOVERNMENT ??
This is just anecdotal, but compared to everyone I know personally, I am a Google pro. They are sometimes confused as to how I come up with actually VERY useful stuff there.
That said, I have NEVER purchased anything from clicking on a google link or advertised site.
Maybe it’s just me.
Isn’t that what Microsoft had with IE, windows live, etc.?
This is kinda looking like clash of the titans.
I recently heard an interview with one of the Google bigwigs where he talked about the hundreds of millions of dollars they are foregoing by not putting ads on their home page to keep it simple and to improve the user experience. Good for them.
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