[mbraynard]

Bush didn't prepare at all, was way off his game, where Kerry had spent an entire primary season debating the other dtards. Kerry was also president/best debater in college, etc., and practiced his debating regularly in the Senate.

McCain, on the other hand, won or topped out nearly every one of his debates and is about the best political communiator out there.

Posted this to my small internal bloggy thing a few days ago:

The Daily Matt: Instant Response

(An Attempt at Insight in 100 Words or Less)

McCain is a dangerously good political communicator.

In 1997, I worked for Frank Luntz, spending hundreds of hours transcribing ‘good parts’ of instant response tapes.

Instant response testing involves showing an audience video while they turn dials up (favorable) or down (unfavorable). This generates a composite line that overlays the final video, allowing you to see what moments ‘moved’ the audience.

Consistently, John McCain outperformed every other politician – and his tested material was all extemporaneous.

The media has led the public to expect the ‘leg tingling’ One to win the Presidential debates easily, making McCain’s victory in them even sweeter.

[ari-freedom]

mccain loves it when people ask him questions during townhall meetings.