Posted on 08/27/2008 3:29:56 PM PDT by abb
On first blush, NBC's Beijing Olympics promotion for its other TV shows has come in underwhelming. "Deal or No Deal"--back from a two-week layoff due to the Olympic coverage--lost 18% of its prime-time ratings to a Nielsen preliminary 2.8 number among 18-49 viewers. Last year's season average was a 3.4 rating.
Also underwhelming for most of the networks on Monday night were their respective ratings concerning coverage of the Democratic National Convention. NBC was tops among the big three networks for their 10 p.m. to 11 p.m. coverage, with a 1.5 rating. CBS earned a 0.9 number, and ABC took in a 0.8. But Nielsen cautioned that these numbers were preliminary figures that do not account for time zone adjustments.
The early convention winner among the broadcast networks was not any of the big three networks. That honor went to PBS--which grabbed a 2.1 rating/3 share, down from a 2.3 rating/4 share on the first night PBS aired the 2004 Democratic convention. PBS aired three hours of coverage--from 8 p.m. to 11 p.m., while each of the commercial broadcast networks offered one hour of prime-time coverage on the first night of the convention.
Overall, NBC and "Deal" offered the best results of any network and program. "Deal" was the top-rated show, and NBC averaged a preliminary 2.3 rating/6 share.
With the Olympics out of the way, many networks were able to earn better numbers for their shows on Monday--with many rising over two ratings points, especially CBS. CBS repeats of "Two and a Half Men" and "The New Adventures of Old Christine" each earned a 2.5 rating at 9 p.m. and 9:30 p.m.
Earlier in the evening, during the 8 p.m. to 9 p.m. hour, CBS also scored well with 2.0 repeats of "The Big Bang Theory" and "How I Met Your Mother."
With most of the networks still in the transitional summer phase of their prime-time lineup--as well as including slim convention ratings--Univision was able to make TV hay, coming in second on the night with a 1.9/5. Univision's overall Monday numbers gained when the English-language networks took on low-rated convention programming at 10 p.m.
After NBC and Univision, CBS was third on the night with a 1.8/5. Fox came in fourth at 1.6/5, ABC was fifth at 0.8/2, and CW finished sixth at 0.7/2.
"Network evening newscasts will go dark after the '08 elections and their news divisions disbanded."
Walter Abbott, (b. 1950), Media Observer and Commentator
ping
http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af6d018af88dc750a7
TV’s Future Looks Like Web’s Present
Forrester says targeted ads and a portal-like menu of options are coming to your set
http://adage.com/mediaworks/article?article_id=130585
Broadcast TV Holds Its Breath Waiting for Go from Marketers
http://adage.com/mediaworks/article?article_id=130562
New York Times Shocker: Online Ad Growth Stalls
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003843458
SPECIAL REPORT: Facing Cuts, Editors ‘Relax the Rules’ to Make Swift Changes
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003843453
‘Chicago Sun-Times’ Editor Warns of Further Cuts
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=41987
Online to overtake radio in global advertising spend as credit crunch slows UK growth
http://www.bloomberg.com/apps/news?pid=20601204&sid=aLVIua5BrCao
Tribune’s Zell Says Print Ad Sales Haven’t Improved
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=89345&art_type=10
Summer Blues: Newspapers Plunge As Online Stalls
http://www.foliomag.com/2008/time-magazine-navigating-change
Time Magazine: Navigating Change
A Q+A with president and worldwide publisher Ed McCarrick.
http://www.philly.com/philly/hp/news_update/20080827_In_effort_to_cut_costs__head_off_layoffs__guild_for_Daily_News__Inquirer_votesto_postpone_raise.html
In effort to cut costs, head off layoffs, guild for Daily News, Inquirer votes to postpone raise
http://thebiglead.com/?p=7347
Mariotti: I Feel Like Im Working For the Titanic
http://www.npr.org/templates/story/story.php?storyId=94007389
Everyone Trashes The Media Especially The Media
Democratic Convention Ratings Fall From 2004
The first night of the Democratic National Convention, featuring an address by Michelle Obama, drew fewer broadcast television viewers than the event four years ago, when former President Bill Clinton kicked things off.
ABC, CBS and NBC brought in 12.1 million viewers in the 10 p.m. hour, down one million from 2004, according to preliminary, fast-national data from Nielsen Media Research. NBC scored the largest audience.
Later in the day, when final broadcast and cable ratings came in, it became clear that the cable news networks blanket coverage pushed audiences much higher. ...
I heard about the Jay Marriotti deal...that is pretty big...isnt he on Around the Horn on ESPN?
That’s what happens when you announce your VP before the convention. Now there’s no reason for anybody but the faithful to watch. The scary part is there’s that many faithful.
Don’t know, don’t receive ESPN ... just saw it on another blog.
I wonder how much longer we’ll be able to wrap our garbage using the print media .....
I haven’t been watching Olympics or either Conventions Abb
I got Iced Road truckers on History Channel
And A&E Intervention I rather see train wreck in real life
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.