Really? See, I don't think that's Hallmark's motive at all. I think Hallmark's motive is making money for Hallmark. I don't think they care about gay marriage one way or the other.
It may not be their motive but it really doesn't matter. They are de facto furthering the homosexual agenda by introducing new elements at the margin into society. This is a conscious decision contrary to the commands of the Bible. All shall be judged by the fruits of their actions. God is not going to say (to the people on the Hallmark Board of Directors and others who made this decision) "Oh you did this primarily for the profit so I'll give you a pass".
They know the decision will cost them a hell of a lot of business, so I’m not so sure there aren’t other motives at work.
Most Hallmark stores are independently owned. It would be interesting to see if many of the owners will refuse to carry the cards. Unfortunately for them, it won’t make a difference as far as I’m concerned. I won’t send any money up the chain to the company.
Oh, I disagree. Even the most cursory marketing analysis would show this as a bigtime loser. A card for a highly unusual, presumably one-time occasion, aimed at a tiny fraction of a tiny fraction of the overall populace is not a moneymaker. Unless they figure on gag-gift sales to boost sales, they can't even be planning to come close to breaking even on this, much less make a profit.