remember when gm announced the new division of saturn, and they started designing the symbol?
meanwhile, toyota announced it too needed a new symbol.
gm took 5 years and toyota took 1 year.
which is best? obviously the toyota.
saturn was to be independent, but how long did it take before the managers at gm pulled it back into the pig trough.
Anyway, the guest was Joel Manby, CEO of Herschend Family Entertainment, who was one of the original “Saturn Eight”. Phenomenal guy. His take was that GM is always only about profit. Before customer, product, quality, and the “experience” (which was Saturn's “hook” from the beginning). Saturn got subsumed by the dominant GM profit culture some time in the late 90’s.