Male kiss adds sauce to Heinz mayo ad

Guardian ^ | Monday June 16, 2008 | Mark Sweney

[Operation_Shock_N_Awe]

Heinz is set to challenge some viewer expectations with a light-hearted TV campaign that features two men sharing a kiss.

The TV commercial, which promotes a new range of dressing called Heinz Deli Mayo, breaks tonight and will be supported by a press campaign.

Heinz' new ad opens with a family on a normal morning routine with a young boy and girl getting ready for school and their father preparing for the office.

The young boy and girl go to the kitchen to get their sandwiches, which are being prepared by a man with a New York accent dressed in a deli serving outfit who they refer to as "mum".

When their father goes to get his sandwich he says to mum in the kitchen "See you tonight love".

However, mum barks back "Hey, ain't you forgetting something?", at which point the two men share a kiss. Mum then sends the father off with the words: "Love you. Straight home from work, sweet cheeks."

[B4Ranch]

Delmonte is a subsidary of Heinz.

[Oyarsa]

Disagree with this statement: “it seems the commercial is portraying “Mum” as a NY deli sandwich maker because the product (mayo) is sooooooo great. “

There’s an easier way to show that—have a female actor wearing a deli chef’s uniform.

Advertisers and Marketers aren’t stupid. They obsess over interpretations and double entrendes. They thought through every interpretation before they put this together. This is just an example of European marketers pushing the envelope.

[cubreporter]

I know...I know.. we USED to use Hunt’s but then switched to Heinz. Now we will switch back. For as much Ketchup/Catsup as we eat in this house...one container lasts us a year so they would fold either company if they depended on us to use their product. :)

[mylife]

My consumption rate is about the same for that condiment.

[Rebelbase]

Two gay guys promoting ‘mayo’ isn’t Kosher.

[mylife]

You've tried the rest... now try the best!

[cubreporter]

It’s very good but sweet with a lot of sugar. Never ate much of it anyway. I prefer mayo but only a little when I do use it. Love Deli mustard though. :)

[mylife]

I’m with you all the way.

[Kozak]

How about Heinz “Man Sauce”......

[Ghengis]

You think that's bad? Get a load of the new Betty Crocker ad campaign!!

[PubliusMM]

OOOOOH...that’s just tacky :)

[sushiman]

Anybody else think the “ Mum “ kinda looks and sounds a bit like Robert DeNiro ?

[sushiman]

A kiss on the cheek would have been more appropriate . Subtle but without a doubt an agenda included /

[ktscarlett66]

That’s what I was thinking!

[airedale]

We don’t buy Heinz products. My wife has a real dislike for Teresa and no matter how much I explained to her that she’s a stockholder now it didn’t matter. This ad will probably confirm for all time her opinion of the company. We buy Trader Joe’s Organic Ketchup which I like a lot better and we use brown mustard or German or English Mustard rather than Heinz. I looked through their product list and there isn’t anything of theirs we buy even under the other brand labels they own including Ore-Ida potatoes.

[MHGinTN]

The following is a list of world-wide brands of Heinz. Frankly, I am reading the fine print on cans and bottles, to avoids buying even one red cent of Heinz products in the future. ... As one can see, this spiritually diseased corporation is wide ranging. Reading the fine print is the only way to avoid supporting them in their degeneracy.

Brands of H.J. Heinz Company

ABC soy sauce (Indonesia) - the world's second largest soy sauce brand behind Kikkoman

Bagel Bites - Frozen snacks (United States)

Black Tie Hors D'oeuvres and Desserts - (United States)

Brinta - Porridge (Netherlands)

Boston Market - Frozen meals and side dishes, licensed by the fast food chain (United States)

Catelli - Pastas and sauces (Italy, Canada)

Classico - Premium sauces (Italy)

Complan - Milk Food Drinks (India)

Delimex - (Mexico)

Del Monte - (United States)

Farley's - (United Kingdom)

Greenseas - (Australia)

Glucon D - Energy Drinks (India)

Glucon C - Energy Drinks (India)

Guloso - (Portugal)

Honig - Soups and pasta (Netherlands)

Heinz Baked Beans - Baked Beans (United Kingdom)

Heinz Spotted Dick - Spotted Dick Pudding (United Kingdom and United States)

Heinz Organic Ketchup - (World Wide)

Heinz Chutneys - Flavored Dips - (India)

Heinz 57 Sauce - (United States)

Heinz Top-Down Ketchup - (World Wide)

Heinz Vinegar - (Canada , United Kingdom and United States)

Heinz Relish - (United States)

Heinz Mustard - (United States)

HP Foods - Sauces (United Kingdom)

Jack Daniel's - Grilling sauce (United States)

Karvan Cévitam - Fruit Juice syrup (Netherlands)

Koninklijke De Ruijter - Chocolate sprinkles (Netherlands)

Kwatta - Chocolate Paste (Belgium)

Lea & Perrins - (United Kingdom)

Nancy's - (United States)

Nenerina - (Venezuela)

Nycil - Prickly heat powder (India)

Olivina - (Zimbabwe)

Ore-Ida - Frozen potatoes (United States)

Orlando - Tomatoes (Spain)

Petrosoyuz - Russia's largest condiments maker (Russia)

Plasmon - (Italy)

Polly - (Venezuela)

Poppers - Jalapeño Poppers, Mozzarella sticks

Pudliszki - (Poland)

Roosvicee - Drinks (Netherlands)

Smart Ones - low-fat frozen meals (under the Weight Watchers name) (United States)

Sonrissa Gelatine - (Venezuela)

T.G.I. Friday's - Under License (United States)

TinyTums - (United Kingdom)

UFC ketchups - (United States)

Venz - Chocolate Sprinkles (Netherlands)

Wattie's - (New Zealand)

Wyler's - (United States)

[MHGinTN]

Oh don’t interrupt the agenda !

[buccaneer81]

I find these to be pretty good:

[buccaneer81]

That stuff is pretty good.