First, the phrase applies because there is no content in Barack Obamas speeches. Like cotton candy at a carnival, they are spun with energy and heat from a teaspoon of sugar into a quart of confection. But, the candy melts down to nothing when one delves for factual content. Like Rorschachs blots, the candidate and his speeches have no objective meaning. The viewers conclusions come from the viewer, and nowhere else.
Second, because theres no real content, there are no right or wrong responses. The only reason to track the viewers responses is to look for patterns. Do certain people with certain emotional predilections have common responses? If so, who are they, and what are their psychiatric states?
This is a very good explaination of the Obama worshipers vs. Obama phobes. Love that cotton candy analogy. Can I use it?
John / Billybob