Propaganda is an art. Even the truth is propaganda. The Obama camp’s quick response team needs the media to support their findings and they will get it. Like Paplov’s dog experiment, the public has been trained to hate everything connected with President Bush and Republicans.
And this is partially because Bush wanted to "change the tone" in D.C. and play nice guy. Imagine if Bush had personally gone directly to the people in these post-Iraq war days? Maybe some networks would have refused to cover it, but that wouldn't have happened more than once. The Bush administration gave up on the media as soon as it took office. Big mistake.