ping
From the article:
O’Neill brushed aside any concerns about the network’s ability to reach those viewers who have yet to jump on the green bandwagon.
“Ecotainment is a new genre, and we have a lot of great content that’s very diverse,” she said. “We’re bringing green into the mainstream. We need to reach even more people so they see the entertainment value but also the green message. That’s what we’re all about.”
______
In other words, they’re going to program the ignorant masses.