[rightinthemiddle]

From the article:

O’Neill brushed aside any concerns about the network’s ability to reach those viewers who have yet to jump on the green bandwagon.

“Ecotainment is a new genre, and we have a lot of great content that’s very diverse,” she said. “We’re bringing green into the mainstream. We need to reach even more people so they see the entertainment value but also the green message. That’s what we’re all about.”

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In other words, they’re going to program the ignorant masses.

[ProtectOurFreedom]

...a lot of great content that’s very diverse... Who's he trying to kid? How many ways can you tell the "reduce, recycle, reuse" meme? I saw a promo for some stupid show the other night where some "green" lunatic comes into your home, plops down recycling containers and trains you how to be green. Had to be the most banal thing I've ever seen. But it will probably fit the current generation of empty skulls just fine.