Listen more closely.
They used to advertise that they would reimburse you up to a Million Dollars for losses from identity theft. Now they advertise a "One Million Dollar Service Guarantee". The fine print will tell you that this is a promise to provide you with up to a million dollars worth of services in order to correct the identity theft, but they do not promise to reimburse your losses, at all.
Some folks, familiar with the old reimbursement guarantee might think that the One Million Dollar Service Guarantee is the same thing. They would be wrong...