Your TIME is up...
Posted on 04/19/2008 6:25:44 AM PDT by abb
U.S. News Slashes Rate Base, Frequency
A spokesperson for U.S. News declined to comment on the changes, which were confirmed by media buyers.
Lucia Moses
APRIL 17, 2008 -
In another sign of the ongoing contraction in the newsweekly category, U.S. News & World Report has whacked its rate base to 1.5 million from 2 million this year, while cutting its frequency to 36 issues from 46.
A spokesperson for U.S. News declined to comment on the changes, which were confirmed by media buyers.
As previously reported, Newsweek cut its guaranteed circ by 16 percent to 2.6 million this year, following Time magazine’s rate base reduction of 19 percent, to 3.25 million, in January 2007.
"I'm not surprised, especially given the way that this category has migrated to the Web," said Robin Steinberg, senior vp/director of print investment and activation, MediaVest, reacting to the U.S. News rate base cut. "Consumers want news immediately. We've seen the consumer behavior move from book to online."
All three titles have pruned their staffs in the face of softening circulation and ad pages as readers and advertisers turn online for news and audiences. The category has been particularly hard hit this year, with key ad categories of pharma, financial and auto pulling back spending in print.
U.S. News has been hit harder than its peers on that front. Year to date through April 14, ad pages plummeted 38.4 percent, to 280, per Mediaweek Monitor. (The title had three more issues in 2007 in the same period.) The category overall declined 16.3 percent in the same period. U.S. News’ circ has been flat at 2 million for the past couple of years.
Under editor Brian Kelly, U.S. News has put an emphasis on service journalism in an effort to differentiate itself, building on its “Best Colleges” rankings franchise. Its 2008 editorial calendar lists eight such “Best” features.
ping
Your TIME is up...
They could merge with Gallup and publish polls, too.
I’m surprised that they are still publishing.
Faster, please.
It started downhill the moment the COMMIE Mortimer Zuckerman bought it.
Am I mistaken, or does that smiling individual in the hyena/vulture pic sort of resemble GrampaDave. And it kinda looks like me, too. Or it could be any number of us FReepers.
ROFLMAO!!!
I vaguely remember US News & World Report.
I finally got tired of listening to the pundits brag about how rich Mortimer Zuckerman was. How can you be that stupid and get that rich. Mahap by cheating the subscribers to your magazine. I didn’t renew my subscription.
May the Rose of Sodom decorate Zuckermans servants entrance.
Right turns
tight lines
Caddis
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