Posted on 04/10/2008 12:16:45 PM PDT by toddlintown
I cant wait! This is the beer I was raised on, long before certain people at Schlitz got greedy, leading to Schlitz beer becoming known as Schitz beer.
The downfall of Schlitz, combined with a bottlers strike at Anheuser-Busch in 1976 allowed Old Style, a sleeper brand that had been in Chicago since the early 1900s, to take over the Chicagoland beer market. OS distributors took their battle for supremacy to neighborhood taverns, bottle by bottle and case by case until the brand dominated more than 40% of the local beer market.
The problems of the Jos. Schlitz Brewing Company were brought upon themselves and a board of directors that refused to acknowledge their production mistakes, the sudden death of CEO Bob Uihlein, Jr., and no real leader to take over the business when Bob died, a leader who could handle the meddlesome Uihleins.
(Excerpt) Read more at beerinfood.wordpress.com ...
Edelweiss?
“Being an USAF brat”
As was I. We were both very fortunate..**==
Great story.
“Oh, those were the days!”
Indeed they were. Ahhh the memories..
LOL! That works for me with anchovies on my pizza.
That stuff is so bad the can should be welded shut.
Yeah! “Cheery, Beery Edelweiss!”
;^)
(Sweet! ;>)
But it was actually brewed in New Ulm, Minnesota, like most other beers, right?
;>)
That they can't have
What we've got here --
The great, great taste
Of our SCHLITZ Beer!
They love us! (Schlitz!)
They love us! (Schlitz!)
And we always knew they would (That's Schlitz!)
It makes us so darn proud! SCHLITZ!!!
(done from memory ... might be off on a word or two ...)
My favorite is still Rolling Rock, but I heard they were going to or did change the formula a bit.
Now I drink Leinenkugel; the Honey Weiss and the Leinie Red. I had the Honey Weiss tonight with my steak.
But, I’m more a bourbon man. I only drink beer with a meal or after golf, or such.
Learned about the infamous Schlitz reformulation in a business course. When your bad decision makes it to a textbook you know you really stepped on it.
That's a bit of an understatement. The Belgian overlords sold the label to Busch, just the label. Not the brewery in Latrobe, PA.
Any Rolling Rock made now is made in New Jersey with a chemical blend to try to mimick the actual spring water from Latrobe.
http://en.wikipedia.org/wiki/Beverage_can
The first all-aluminum cans were the same as their forebears, which still used the can opener to open them. Mikolaj Kondakow of Thunder Bay, Ontario invented the pull tab version for bottles in 1956[Canadian patent 476789]. Then, in 1962, Ermal Cleon Fraze of Dayton, Ohio invented the similar integral rivet and pull-tab version (also known as rimple or ring pull), which had a ring attached at the rivet for pulling, and which would come off completely to be discarded. He received U.S. Patent No. 3,349,949 for his pull-top can design in 1963 and licensed his invention to Alcoa and Pittsburgh Brewing Company. It was first introduced on Iron City beer cans by the Pittsburgh Brewing Company.
You know, they put real gusto into every drop.
Yeow, me too. Ditto Falstaff after '60 or so.
Always figured it was just me. Now there are two of us....
Schlitz taught me that church keys open other things besides doors.
Beer was a real discovery. We guys who were just hanging around checking out the chicks on Friday evenings down by the town center knew somehow instinctively that out there, somewhere, Life - Real Life - was about to begin, and we just couldn't wait for it to happen. A lot of us didn't really know whether we'd go to college, or join the Marines, or start robbing convenience stores. All we knew was that it was warm and school was almost over, and the girls were really looking good in their halters and cutoff jeans and we wanted to have a hell of a better time than we were having hanging outside Pop's, smoking Marlboros and acting cool; pretending not to get a little dizzy in the process.
Our first beers, obtained surreptitiously on Someone Else's ID, were what were to become the classics of our young memories: Schlitz. Bud. Rheingold. Narragansett. Pale lagers deracinated by the timeless march of American Marketing to reduce every product to its most bland and essential form: it was cheap, and it got you drunk. How beautiful was that?
The Rolling Rock brewery in Latrobe, Pa. was bought out and the operation moved to New Jersey. The bottle label was altered to reflect this. Search the brand on this site to learn more. I haven’t drunk any of the new stuff, yet. Grew up in eastern Ohio on the old, though.
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