Posted on 04/09/2008 5:07:16 AM PDT by Maceman
Thank you for your email.
We appreciate that you contact us to share your opinion. At ABSOLUT we are used to active reactions to our advertising, and we want our consumers to share their opinion - positive or negative. We have a policy to always reply to all emails individually, but due to the large amount of emails concerning the In an ABSOLUT World Mexico ad, we are unfortunately not able to answer all emails individually at this moment.
We acknowledge the reactions and debate and want to apologize for the concerns this ad caused. We are truly sorry and understand that the ad has offended many persons. This was not our intention.
The ad has been withdrawn as of Friday April 4th and will not be used in the future.
In no way was the ad meant to offend or disparage, or advocate an al! tering of borders, lend support to any anti-American sentiment, or to reflect immigration issues.
To ensure that we avoid future similar mistakes, we are adjusting our internal advertising approval process for ads that are developed in local markets.
Again, we are very sorry that we cannot reply to your email, if you want to continue the discussion and share your opinion with us and others, please go to our blog www.absolut.com/iaaw/blog
Our sincere apologies,
Paula Eriksson
VP, Corporate Communication
On behalf of;
V & S Absolut Spirits
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