Certainly you could buy some items less expensively, if you aren't looking for a quality match, but I like the idea of being able to buy a better brand product for the same price as one of lesser quality. That's especially true with kitchen cabinets. As far as their kitchens are concerned, I've never seen cabinet prices so good.
You DO have to spend time looking at the catalogs, and understand the pricing structure. Some catalogs show on their pages the retail prices, and you have to use the formula given in that particular catalog to determine the Direct Buy price.
"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus
Real retailers give you a larger discount off the true list price up front, or work on a markup from cost.
DB has a horrendous warranty track record, a dismal return exchange policy, no reliable installation contractors, and no ombudsman program.
When you add in the “membership fee”, you paid more and got less, and have no one to fall back on when it all goes bad.