Then you're not in a position to criticize the Croatian or Bosnian governments for hiring Ruder Finn.
Ruder Finn was hired by foreign governments and foreigners -- Croatia, Bosnian Muslim and Kosovo Albanians on enormous multi-million dollar contracts to subvert the opinions of Americans and US officials in order to use America to militarily intervene on their behalf.
SerbNet was grassroots American action to fight the already enormous amount of lies that Ruder Finn & its cohorts had produced -- lies which finally led to US intervention and to the American military and government being used to fight YOUR foreign battles for you.
Given that you are not an American, you may not see the difference between those two or think that it matters -- but it does! Personally, I think that guys like James Harff from Ruder Finn and those at Waterman & Associates ought to be brought up on charges of TREASON!