B. Ads can and do, backfire. This one has that kind of potential. Being talked about on TV and radio is not the same as being ordered in bars. If anything this is a sign that Absolut is nervous about being crushed in the market by Grey Goose/Belvedere/Chopin.
B. Ads can and do, backfire. This one has that kind of potential. Being talked about on TV and radio is not the same as being ordered in bars. If anything this is a sign that Absolut is nervous about being crushed in the market by Grey Goose/Belvedere/Chopin.
Really, Absolut just got free tons of publicity, and doing it by running an English language ad in a Spanish language magazine, which would be probably 10 times less in an equivalent English language magazine.
Brilliant I say, and sad, in that the marketeers can play you reactionaires like a violin.