B. Ads can and do, backfire. This one has that kind of potential. Being talked about on TV and radio is not the same as being ordered in bars. If anything this is a sign that Absolut is nervous about being crushed in the market by Grey Goose/Belvedere/Chopin.
Really, Absolut just got free tons of publicity, and doing it by running an English language ad in a Spanish language magazine, which would be probably 10 times less in an equivalent English language magazine.
Brilliant I say, and sad, in that the marketeers can play you reactionaires like a violin.
If they had wanted a faster vitriolic reaction they SHOULD have run it in an english magazine where it would be seen by more americans. Getting people pissed off by threatening their country does not get you sales. You seem to think there are millions of mexicans just waiting for someone to threaten the US so they can buy their products... If so, bring it on, maybe they should follow through on the threat so we can crush their skulls.
Totally brilliant Dane. I manage a restaurant. Guess which vodka we will not be ordering this week? Not that we sell that much Absolut anywyay, but soon it will be a lot less.