[MediaMole]

I wonder if the company gives discounts to districts that get positive news coverage. When a district I work with started the program, they gave our paper the full court press to do a story on Read 180. Another district just started the program and they are pushing for a story in the paper.

[SoftballMominVA]

The company probably supplies the information to a local paper and asks them to do the story. That wouldn't surprise me in the least. PR is PR and business is business.

But based on my experience and my training, Read 180 is a good program.