[SoftballMominVA]

The company probably supplies the information to a local paper and asks them to do the story. That wouldn't surprise me in the least. PR is PR and business is business.

But based on my experience and my training, Read 180 is a good program.

[MediaMole]

The school districts are the ones who push for the stories.

It does seem like a good program, but each district that starts the program begins to aggressively promote the idea of a story in the newspaper.