In recent years, Apple's fundamental product is software like the OS X operating system. Hardware is almost irrelevant, especially since Apple switched to Intel chips.
In most respects, the Mac hardware is just a commodity PC in a well-designed case. The thing that distinguishes Macs from Windows PCs is the operating system.
I know this woman lawyer who switched who office over to macs because they go with the decor better. literally.
Then again she is mostly wordprocessing and bookkeeping. No intensive power usage.
Marketing is fun.