Posted on 02/11/2008 11:12:07 AM PST by abb
After the star-less Golden Globes and People’s Choice Awards took a ratings hit last month, Hollywood glittered bright during last night’s Grammy Awards, with big names like Beyonce, Kanye West and Amy Winehouse performing.
The result, however, wasn’t quite the post-strike celebration that carrier CBS may have hoped for.
From 8 to 11 p.m. the Grammys averaged a 6.9 adults 18-49 rating, according to Nielsen overnights, down 17 percent from last year’s 8.3 final rating. That may be the lowest-rated Grammys in at least a decade, though the numbers could change when final ratings are released.
Fast nationals measure timeslot and not actual program data.
Among total viewers, the Grammys averaged 18.2 million, down from 20 million last year and potentially the third-least-watched ever, behind 17 million in 2006 and 17.3 million in 1995.
The 2006 telecast aired opposite “American Idol,” prompting organizers to move the show to Sunday last year. Last night, the Grammys still faced stiff competition from ABC’s “Extreme Makeover: Home Edition,” which averaged a 6.1 at 9 p.m.
But the strike may still be sapping the broadcast networks’ strength. The writers agreed not to boycott the show as a goodwill gesture during negotiations with producers, but the strike has already led to a decline in ratings for the networks.
CBS, which is just now launching its midseason schedule, has been especially hard hit, airing mainly low-rated reruns the past few weeks with little scripted fare, meaning it didn’t have a big platform to promote the show. Last year CBS carried the Super Bowl and had a great place to promote the upcoming awards.
Still, even a down Grammys produce big ratings. CBS led the night among viewers 18-49 with a 5.8 average overnight rating and a 14 share. ABC was second at 4.3/10, Fox third at 3.2/8, NBC fourth at 2.1/5, Univision fifth at 1.1/3 and CW sixth at 0.3/1.
At 7 p.m. Fox was first with a 3.2 for its final hour of coverage of the NFL Pro Bowl, followed by ABC with a 3.0 for “America’s Funniest Home Videos.” CBS was third with a 2.5 for “60 Minutes,” NBC fourth with a 1.3 for a repeat of “American Gladiators,” Univision fifth with a 1.1 for “Hora Pico” and “Chavo Animado,” and CW sixth with a 0.3 for “CW Now” (0.3) and a repeat of “Everybody Hates Chris.”
CBS took over at 8 p.m. with a 6.8 for its first hour of the Grammys, with ABC second with a 4.8 for its first hour of “Home Edition.” Fox was third with a 2.9 average for a repeat of “The Simpsons” and a new “King of the Hill” (2.8), NBC fourth with a 1.5 for another “American Gladiators” repeat, Univision fifth with a 1.1 average for the special “Gran Noche de los Guapos” and the start of “5 Magnificos,” and CW sixth with a 0.4 for repeats of “Everybody Hates Chris” and “Aliens in America.”
At 9 p.m. CBS led again with a 7.2 for the Grammys, while ABC finished second again with a 6.1 for its second hour of “Home Edition.” Fox was third with a 3.3 for an hour of “Family Guy” repeats, NBC fourth with a 2.3 for its first hour of “100 Most Outrageous Moments,” Univision fifth with a 1.2 for “Magnificos” and CW sixth with a 0.3 for repeats of “Girlfriends” and “The Game.”
And CBS finished the night in the lead at 10 p.m. with a 6.6 for more Grammys coverage, followed by NBC with a 3.3 for the second half of “Moments.” ABC was third with a 3.1 for “Brothers & Sisters” and Univision fourth with a 1.3 for its last hour of “Magnificos.”
Among households, CBS was first for the night with a 10.3 average overnight rating and a 16 share. ABC was second at 7.2/11, Fox third at 4.5/7, NBC fourth at 3.4/5, Univision fifth at 1.3/2 and CW sixth at 0.7/1.
Well, eating four fried chickens and a coke at every meal....
Amy Winehouse has been around for awhile. Sadly, her drugging has taken a toll on her (she was actually quite pretty before she lost weight due to her addictions and her marriage to a fellow druggie). Her style was not garage band...it is a jazzy/bluesy style...and her early stuff (which can be found on the web) is quite good. Rehab is kind of a Top 20 catchy type tune that has her a inkling of her talent.
Doop doop !
Garage music is low-fi alt-rock, Amy Winehouse couldnt be farther from a garage act if she tried.
Her music is a fusion of big band, jazz and 70’s style soul. Her album is meticulous, I cant recommend it enough. I still cant believe she was able to move 2 million copies in the US, her music fits zero radio formats and her lack of airplay in the states reflects it. Her success was by word of mouth, until her personal problems sank the album like a stone. Not all publicity is good publicity, she’s proof.
I liked the show! They’ve moved most categories to the unbroadcast daytime awards so they can fill the show up with performances. That’s great, since the performances are what music fans are really watching for.
I hear you...I watched the same, topped off with "Saving Private Ryan," to complete the evening.
Just to be a good sport about it, I watched the final few minutes of the Grammy's, when they gave out album of the year.
Now, I'm not a complete ignoramus when it comes to music, though my life in no way revolves around music. But if they're looking for reasons why people aren't tuning in to the Grammy's anymore, they need look no further than this award. Although I heard of Herbie Hancock (back in the 80's), I wasn't even aware he had a recent album release. I had heard of Vince Gill of course, but I had no idea about the others. If the Grammy's are supposed to represent anything close to mainstream tastes, call me nowhere near mainstream.
I’m over forty and look for music the same way. I was flipping through the channels on DirecTV a couple weeks ago and heard Cobie Caillet singing “Realize”. I’d never heard of her. My wife told me she became famous by putting her songs on Youtube.
Amos Lee is another good one (”Arms of a Woman” is awesome!):
http://www.amazon.com/Amos-Lee/dp/B00070G6Y2/ref=sr_1_2?ie=UTF8&s=music&qid=1202760394&sr=1-2
Not everyone was happy about Amy Winehouse’s big win at the Grammys Sunday night.
“I don’t think she deserved it,” previous Grammy-winning singer Natalie Cole said. “I think she needs to get her life together first, and then get the awards later.”
Winehouse took a break from rehab to perform via satellite from London at the Grammys and collect five awards.
Cole also called Winehouse “crazy,” and complained that we are teaching youngsters that they can get rewarded for bad behavior.
Winehouse won in the categories of best female artist, best female pop vocal performance, best song, record of the year and best pop vocal album.
Nas is the rapper you guys are talking about.
He’s Olu Dara’s son, a true jazz great.
The apple didnt just fall far from the tree with that one, it built a raft and coasted to another continent.
Cobie Caillat’s father produced some Fleetwood Mac albums...
http://en.wikipedia.org/wiki/Colbie_Caillat
Fitzgerald makes it sound like a military operation...LOL Southern music rocks. :) Rush's recent riff on Who'll Stop The Rain(McCain) inspired me to listen to Creedence on youtube where this little remark appears:
logico9 (1 week ago)
f*king americans they are so GOOD
The Band got a lifetime award but the history was brief and not very good. The Band was the Hawks before they changed their names because they backed Ronnie Hawkins, a rock a billy type, back in the late 1950’s. Bob Dylan took the group about 1963-64 for his backup until they broke off on their own. Jeannie Greene, a local singer I know, worked with them and with Ronnie Hawkins in 1958/59/60....
Damn is she ugly. Her and babs. They were so ugly God felt bad and gave them a singing voice.
The kids who get involved in the arts, and excel at them, tend to be really fragile emotionally.
It’s a brutal irony that the people who achieve the most acclaim, and fame, tend to be the people least equipped to deal with it.
If you listen to her album, this chick was a basket case before everyone was paying attention to her, completely insecure about everything about herself. No wonder she’s falling apart, just like her contemporaries do, over and over and over again.
It’ll never change, unless we want to lock the artists out of the arts and replace them with cold technicians who make passion-free ‘entertainment’ for the masses.
I watched and thought overall it was a good show and WAY better than some past years.
The lower ratings are most likely because (a) they barely advertised compared to past years, (b) the strike left people uneasy and disinterested since they thought it might be cancelled.
Who wants to see a bunch of self serving non talented people all patting each other on the back? Look at Cher in that ugly thing she called a dress or gown or whatever? What? Who is looking at Cher anyway these days? She’s so OVER. It’s all about THEM. No wonder their ratings were down. No one cares anymore except them.
Excellent movie with substance
grammeeess...silly nonsense with no substance at all
I only watched the opening with two big fat girls prancing around in skimpy silver outfits...that was enough for me!
big names? :) Is that it???
With Obama being the best. I’m glad he won. The others are so old hat. Alan Alda????? Yipes.
Im to lazy to do this myself, but if you look at record sales and award show ratings and everything else music related, I’d bet money that you’d find a direct correlation between current demographics and sales/ratings.
I know that the US tween and teen population peaked ‘97-00, then went into heavy bust mode, which directly correlates with the rise of the last teen pop trend and the trend going bust.
My hunch would be that our teen and early 20 demographics are probably still in bust mode, which is probably why the shows are coming in a the lower end of their historical ratings scale. I do know that the tween demo is in growth mode, which likely explains the rise of ‘Disney pop’ over the last year and a half.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.