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TV REPEATS TURN OFF FANS FEBRUARY 'SWEEPS' TO TAKE HARDEST HIT FROM STRIKE (Dinosaur DeathWatch™)
New York Post ^ | January 31 2008 | Holly M Sanders

Posted on 01/31/2008 6:44:28 PM PST by Milhous

...

Primetime ratings for ABC, which aired low-rated repeats of "Grey's Anatomy" and "Desperate Housewives," fell 26 percent among adults aged 18 to 49, a key category for advertisers.

CBS, with reruns of "Two and a Half Men," "NCIS" and "CSI," dropped 30 percent in that same category, according to figures from Nielsen.

A survey from ad-buying firm Carat found that just 16 percent of primetime viewers said they would continue to watch their favorite TV shows in repeats during the next three to six months.

The other 84 percent said they either "would not" or "may not" watch shows in repeats. Of those, 54 percent said they would go online instead, followed by those who said they would channel surf until they found something interesting.

...

Twenty years ago, less than 15 percent of regular program hours during non-sweeps months - December, January and March - were repeats, according to Sternberg's analysis. Today, that figure is around 40 percent.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: dbm; msmwoes; wga
54 percent said they would go online instead
1 posted on 01/31/2008 6:44:31 PM PST by Milhous
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To: abb; PajamaTruthMafia; knews_hound; Grampa Dave; martin_fierro; Liz; norwaypinesavage; Mo1; onyx; ..
ping
Coral Ridge Ministries: Proclaiming truths that transform the world.

2 posted on 01/31/2008 6:45:42 PM PST by Milhous (Gn 22:17 your descendants shall take possession of the gates of their enemies)
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To: Milhous

LOL Viewers realized that they didn’t even miss television and the strike just made TV easier to ignore forever.


3 posted on 01/31/2008 6:49:03 PM PST by madison10
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To: madison10

There are enough Law & Order and CSI reruns on cable to last me the rest of my life, so who cares? And, besides, they often run the same episode several times a day so when my ADD has me flipping channels halfway (or less) through the show, I can usually catch the rest somewhere later.


4 posted on 01/31/2008 6:56:34 PM PST by Emmett McCarthy
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To: Milhous

Actually I have to depend upon my wifes opinion as I don’t watch the damned television. She says there’s hardly anything other than OLD reruns from better times on the “off channels” (I think she means the not mainstream channels) to watch anyway, so the strike in her opinion really hasn’t changed much of anything. Sort of a “who cares? thing.


5 posted on 01/31/2008 6:59:07 PM PST by rockinqsranch (Dems, Libs, Socialists...call 'em what you will...They ALL have fairies livin' in their trees.)
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To: Milhous
Dinosaur DeathWatch

Tears By Me Out The Heart.

6 posted on 01/31/2008 7:21:16 PM PST by YHAOS
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To: Milhous
Image hosted by Photobucket.com if they gotta show reruns, at least show ones people will watch. Seinfeld, Honeymooners, Odd Couple... sh!t-even CAR-54 would get more viewers!!!
7 posted on 01/31/2008 7:22:34 PM PST by Chode (American Hedonist ©®)
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To: Milhous

“Smallville” was new tonight. :)


8 posted on 01/31/2008 7:23:34 PM PST by Bratch (“The only thing necessary for the triumph of evil is for good men to do nothing.” --- Edmund Burke)
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To: Milhous
I'm still *issed NBS canceled Journeyman. It was just getting good.

Jericho's coming back.

9 posted on 01/31/2008 7:52:39 PM PST by AFreeBird (No Romney, No Rudy, No McLame, No Huck, No Paul! Toss the GOP into the ashcan of History.)
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To: Bratch
My wife Tom Welling but we typically wait to buy the previous season's DVD when CW offers it in the fall. Cable with TiVo seems like overkill to capture a couple of worthy shows. cwtv.com insists upon viewers using custom CW software to watch shows and God only knows what hooks CW programs into their software. Thanks, but no thanks to software made by advertisers. ROTFL.
10 posted on 01/31/2008 8:15:19 PM PST by Milhous (Gn 22:17 your descendants shall take possession of the gates of their enemies)
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To: AFreeBird; All
Jericho's coming back.

Feb 12th, 10 pm CBS

11 posted on 01/31/2008 8:31:53 PM PST by blu
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To: Milhous

In early January we were a Nielson family for a week. Only time the MSM got any hits from us was local news, football and wrestling (one of my sons, not me) and CNN got nothing from us either. Law & Order reruns did really well that week.


12 posted on 01/31/2008 9:40:43 PM PST by barker ( A smile is a curved line that sets things straight.)
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To: Milhous
So does my wife. Isn't that strange?
13 posted on 02/01/2008 8:15:28 PM PST by Bratch (“The only thing necessary for the triumph of evil is for good men to do nothing.” --- Edmund Burke)
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