Posted on 01/28/2008 9:29:01 AM PST by forkinsocket
TYPOGRAPHY CAN subtly or boldly define a company, product, or person. Whether it is Best Buy's big, bold, screaming signs or the sweet, elegant script on a wine label, the type talks to us, the reader. The logos of the presidential candidates are no exception.
Clinton
The Hillary type palette is far from fresh and colorful; it is begging for legitimacy instead of demanding respect. It projects recycled establishment. The type has a tired feeling, as if the ink has been soaking into the page too long. The Hillary logo has the look of an '80s newspaper layout or an investment company. The tall lower-case reminds me of someone with their pants pulled up too high. I wonder about the significance of the three stars and three stripes. A third term?
Edwards
Edwards is the only candidate to use a sans serif typeface for his main typeface. Sans serif typefaces do not have the added elements at the ends of the vertical and horizontal strokes. Unlike many of the traditional sans serifs used in campaigns, Edwards's typeface is open and friendly. It's utilitarian. In past campaigns, Edwards used a serif typeface. Perhaps he is subtly distancing himself from his unsuccessful 2004 bid. The Edwards type is very Wal-Mart, tabloid, middle class. Not a whiff of high-powered lawyer.
Obama
Obama's type is contemporary, fresh, very polished and professional. The serifs are sharp and pointed; clean pen strokes evoke a well-pressed Armani suit. The ever-present rising sun logo has the feeling of a hot new Internet company. His sans serifs conjure up the clean look of Nike or Sony. This typography is young and cool. Clearly not the old standards of years past.
(Excerpt) Read more at boston.com ...
LOL!
I’ve got to give credit to the Obama campaign, the logo is fresh. A stylized ‘O’ to look like the sun rising over a landscape. The sky blue looks more soft and friendly than the traditional political red/white/blue color palette; at least to the warm and fuzzy crowd.
Swoosh, Star, Circle.
Red, White, and Blue.
Make the most of it.
Is McCain running for DA?
It’s the anti-Mormon conspiracy. Haven’t you heard?
That, or Texas Ranger
Isn't that the best-kept secret in 2008? CHANGE is the buzzword, but most voters could not tell you the specifics their candidates propose, I'll bet. Let me give you a hint: the CHANGE they have in mind is a strong turn to the LEFT. Would you really expect otherwise?
Absolutely, Hillary should use:
or maybe 
or 
Someone ought to use this, though I don't know who:
Obama? Easy:
or 
McCain? Also easy:
or some would uncharitably say 
Do we have a candidate who is a:
?
Looked high and low. Couldn't find a Breck Girl font.
I think the thing in the circle is the Bridge to the Future, or something.
Drinking some wine a bit early today, dear? I think he may be “A Bridge Too Far.”
;-o)
Hah! I just got back from running, which has left me a little light-headed.
“Bridge Too Far” is good, though!
For what it's worth, their analysis of it is pretty good.
Yeah...the graphic is...puzzling, for sure!
*snort*
Lol, he probably ate off those when he was a little kid and developed a hair fetish as a result. But now that I think of it, he might still be eating off them!
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