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THE END OF GLOBAL STRATEGY
Indiana University ^ | Alan Rugman

Posted on 01/21/2008 5:46:54 AM PST by maui_hawaii

Abstract

Recent research suggests that globalization is a myth. Far from taking place in a single global market, most business activity by large firms takes place in regional blocks. There is no uniform spread of American market capitalism nor are global markets becoming homogenized. Government regulations and cultural differences divide the world into the triad blocks of North America, the European Union and Japan. Rival multinational enterprises from the triad compete for regional market share and so enhance economic efficiency. Only in a few sectors, such as consumer electronics, is a global strategy of economic integration viable. For most other manufacturing, such as automobiles, and for all services, strategies of national responsiveness are required, often coupled with integration strategies, as explained in the matrix framework of this article. Successful multinationals now design strategies on a regional basis; unsuccessful ones pursue global strategies.

(Excerpt) Read more at kelley.iu.edu ...


TOPICS: Business/Economy
KEYWORDS: globalism; globalization
Source is a Word Doc at Indiana U.

The above is the abstract.

1 posted on 01/21/2008 5:46:54 AM PST by maui_hawaii
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To: LowCountryJoe

ping


2 posted on 01/21/2008 5:53:05 AM PST by maui_hawaii
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To: maui_hawaii

Exerpt From the Conclusion

What quadrant is best? This will depend on the specific situation, but it is possible to offer some practical strategies for managers who want to increase their company’s international revenues and profits. Five of the most useful lessons learned are these:
1. Do not assume an integrated global market. There is more to strategy than Quadrant 1. Instead, be prepared to design strategies that take into account regional trade and investment agreements such as NAFTA or the single market of the EU. Also learn to deal with different cultures and become “nationally responsive” when necessary.
2. Design organization structures for Quadrants 3 and 4 which recognize triad-based internal know-how capability and develop network organizational competencies, rather than always rely on international divisions or global product divisions, in Quadrant 1.
3. Develop new thinking and knowledge about regional business networks and triad-based clusters and assess the similar attributes of triad competitors, rather than always developing pure global strategies. The foreign market is not always the same as your home market.. Make alliances and foster cross-cultural awareness in your senior managers.
4. Develop analytical methods for assessing regional drivers of success rather than globalization drivers because the former may be more useful in the future in gaining and holding market share.
5. Encourage all your managers to think regional, act local - and forget global!


3 posted on 01/21/2008 6:27:53 AM PST by HangnJudge
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To: maui_hawaii
I skimmed the paper. Authors seem to be pushing a long-winded idea that many multinational enterprises (or large businesses with consumers outside their domestic market locations) are running into some resistance on the consumer demand side as of late. That most trade takes place with one of three regions, amongst the member states of those regions. And, that a successful long-term (or, perhaps, just a fad strategy) would be to have the businesses focus in just their particular region so that they wont have to differentiate their products so much.

The paper is loaded with examples of specific businesses, the struggles they either currently face or have faced, and, in some cases, their successes.

Business and Business Management is boring stuff compared to (free market) Economics.

4 posted on 01/21/2008 6:30:07 AM PST by LowCountryJoe (Do class-warfare and disdain of laissez-faire have their places in today's GOP?)
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To: HangnJudge
This guy is right on the money.
5 posted on 01/21/2008 6:34:38 AM PST by maui_hawaii
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To: LowCountryJoe
His thought---which is correct---is that even if you are going global---at some point you have to go local.

Broad concepts of "global" are wrong and are not realistic in many instances.

In some cases it can be 'globabl' but in other cases it is not.

The vast majority of trade going on is regional.

What 'global' corporations have to do is tap into these regional economies and act like local players.

He is so right on.

6 posted on 01/21/2008 6:37:06 AM PST by maui_hawaii
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To: maui_hawaii
This guy is right on the money.

Hillary is not going to like this...
She is a big Globalist
7 posted on 01/21/2008 6:37:27 AM PST by HangnJudge
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To: LowCountryJoe
Business and Business Management is boring stuff compared to (free market) Economics.

I have no idea what you are talking about? Have you ever left the USA before even once?

The author is saying that what is developing is three major economic zones. In order to truly go global as a corporation, one has to go local into these zones.

It might be boring, but at least what he is saying is actually true.

8 posted on 01/21/2008 6:40:12 AM PST by maui_hawaii
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To: HangnJudge

Hillary is an idiot.


9 posted on 01/21/2008 6:41:34 AM PST by maui_hawaii
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To: maui_hawaii
Hillary is an idiot.

You can be quite bright and still be delusional
Do not underestimate the Power of the Dark Side

10 posted on 01/21/2008 6:46:08 AM PST by HangnJudge
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To: HangnJudge

They are all globalists.


11 posted on 01/21/2008 6:49:59 AM PST by winodog ( It really is all about the benjamins)
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To: maui_hawaii
I have no idea what you are talking about? Have you ever left the USA before even once?

When I was stationed at Camp Pendleton, I had gone to Mexico a few times to drink beer and chase women but that's probably not what you were talking about. Oh, and there was a six month deployment to Saudi Arabia and finally onto Kuwait from October 1990 to April 1991 but I did not get to interact much with the locals...it was an operational security thing, I guess.

These are probably not the answers that you were looking for. But what I mean by boring is that everything occurring can be explained by economics: product differentiation, Engels curves, demand shifts, profit seeking...the exciting/enlightening stuff that explains business decision-making.

12 posted on 01/21/2008 6:51:31 AM PST by LowCountryJoe (Do class-warfare and disdain of laissez-faire have their places in today's GOP?)
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To: maui_hawaii
Hillary is an idiot.

That's not true. Hillary Clinton is a very smart and shrewd pandering politician who only reacts to what an ignorant electorate wants so that she can pursue political power and prestige.

You may have an ideological difference with her and be put off by her phoniness, but do not mistake this for her actual intelligence level...that wouldn't be a wise thing for you to do.

13 posted on 01/21/2008 6:58:14 AM PST by LowCountryJoe (Do class-warfare and disdain of laissez-faire have their places in today's GOP?)
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