[LowCountryJoe]

I skimmed the paper. Authors seem to be pushing a long-winded idea that many multinational enterprises (or large businesses with consumers outside their domestic market locations) are running into some resistance on the consumer demand side as of late. That most trade takes place with one of three regions, amongst the member states of those regions. And, that a successful long-term (or, perhaps, just a fad strategy) would be to have the businesses focus in just their particular region so that they wont have to differentiate their products so much.

The paper is loaded with examples of specific businesses, the struggles they either currently face or have faced, and, in some cases, their successes.

Business and Business Management is boring stuff compared to (free market) Economics.

[maui_hawaii]

His thought---which is correct---is that even if you are going global---at some point you have to go local.

Broad concepts of "global" are wrong and are not realistic in many instances.

In some cases it can be 'globabl' but in other cases it is not.

The vast majority of trade going on is regional.

What 'global' corporations have to do is tap into these regional economies and act like local players.

He is so right on.

[maui_hawaii]

Business and Business Management is boring stuff compared to (free market) Economics.

I have no idea what you are talking about? Have you ever left the USA before even once?

The author is saying that what is developing is three major economic zones. In order to truly go global as a corporation, one has to go local into these zones.

It might be boring, but at least what he is saying is actually true.