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Little Love Among Matchmakers
New York Times ^ | December 24, 2007 | Douglas Quenqua

Posted on 12/24/2007 5:02:46 AM PST by reaganaut1

THE world of Internet dating can be a cold, unforgiving place, particularly when it comes to the fight for customers.

Chemistry.com, an online dating service, implies that its rival is out of touch with mainstream America in a new campaign.

The online dating service Chemistry.com plans to unleash a new campaign that seeks to depict its older and larger competitor, eHarmony.com, as out of touch with mainstream American values. The ads, which will appear in weekly newspapers and magazines starting Monday, attack eHarmony for refusing to match people of the same gender and for the evangelical Christian beliefs of its founder, Dr. Neil Clark Warren.

It is not the first time that Chemistry.com has hit on this theme. In April, the service ran a set of ads called “Rejected by eHarmony” featuring people who were turned away from eHarmony for being gay, not happy enough or simply unmatchable by its system. Chemistry.com spent $20 million on that campaign, and the company plans to increase the budget for this new effort.

...

EHarmony, which is based in Pasadena, Calif., and was founded in 2000 by Dr. Warren, a clinical psychologist, has long been criticized for its practice of turning away applicants who are gay or lesbian, married or serially divorced.

(Excerpt) Read more at nytimes.com ...


TOPICS: Culture/Society
KEYWORDS: chemistrydotcom; eharmony; match
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If the head of a company does not approve of homosexuality, in a free country he is allowed not to target the market Doesn't it make sense that a company trying to facilitate successful marriages would avoid setting up people who are "[already] married or serially divorced"?
1 posted on 12/24/2007 5:02:47 AM PST by reaganaut1
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To: reaganaut1
Let the market work its magic. Eharmony is successful because of its standards which the founder will hopefully never change.

And obviously there are enough people without standards to make chemistry.com a profitable venture eh?

2 posted on 12/24/2007 5:15:56 AM PST by liberty or death
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To: reaganaut1

Well guess what I’d choose if I was to use an online dating service (it’s not Chemistry.com).


3 posted on 12/24/2007 5:32:02 AM PST by wastedyears ("I prefer dangerous freedom over peaceful slavery." - Thomas Jefferson)
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To: reaganaut1
been criticized for its practice of turning away applicants who are gay or lesbian, married or serially divorced.

Are you kidding? They are just helping advertise for eHarmony! As a single guy, why would I want to look for a gay or lesbian, married lady, or serially divorced person?

4 posted on 12/24/2007 5:40:41 AM PST by krb (If you're not outraged, people probably like having you around.)
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To: reaganaut1

Makes me want to sign up for eHarmony. My wife would object . . .


5 posted on 12/24/2007 5:54:16 AM PST by Greg F (Duncan Hunter is a good man.)
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To: reaganaut1

“What would happen if gays couldn’t go on the beach, or if some paternalistic source says, ‘If you have premarital sex, you can’t get into this hotel’? By amplifying it to that level, it points out the absurdity and discriminatory nature of their practices.”

Works for me.


6 posted on 12/24/2007 6:53:35 AM PST by August West (To each according to his ability, from each according to his need...)
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To: reaganaut1

After dating seemingly every woman who is registered on Yahoo Personals, I have started using Match.com. EHarmony seems geared more toward marriage-minded Christians who I guess are sick of the church groups. I have no problem with that, but it is not my scene.


7 posted on 12/24/2007 7:02:49 AM PST by Clemenza (I NO Heart Huckabee)
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To: wastedyears

A matchmaking site SHOULD reject those who are married - they already have a match! Until they’re divorced ...


8 posted on 12/24/2007 7:08:47 AM PST by tbw2 (Science fiction with real science - "Humanity's Edge" - on amazon.com)
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To: Clemenza

Match.com works. Takes a little patience, though. Yahoo was lousy for me. Nothing but mouth-breathing trolls and guys who lived in their mom’s basement.

Not that you asked for my opinion...


9 posted on 12/24/2007 7:15:40 AM PST by coop71 (Being a redhead means never having to say you're sorry...)
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To: coop71
LOL! If you think Yahoo is bad, you better stay away from Craig's List. I actually posted for a Latin/Mediterrenean woman some time ago, and all I got were pictures of naked, pasty fat men! Yeech!

I actually met two lovely ladies out of maybe 25 dates from Yahoo personals, one of whom I remain friends with (our age difference could not be overcome). Nevertheless, I would avoid it at all costs now.

10 posted on 12/24/2007 7:18:46 AM PST by Clemenza (I NO Heart Huckabee)
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To: reaganaut1

That eharmony rejects about 15% of the appliacants is a good sign. I know two people who have been rejected, and it isn’t hard to figure out why.

I had been on eharmony for a total of one year, three months at a time over a period of about 4 years. Actually dated two women for about three months each for about 3-4 months.

I was also matched up up 16 women I actaully knew prior to being matched. Some of them made sense, but many did not. A couple made so little sense, I wonder about the accuracy.

I am currently dating a woman from match.com, and it’s looking really good.


11 posted on 12/24/2007 7:18:50 AM PST by SeaHawkFan
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To: coop71
Match.com works...

Certainly working for me - could be merely coincidence but 3 weeks into it and I am dating a wonderful smart, and yes smokin'hot woman who I would not have met otherwise. I suspended my profile 1 week ago and she did likewise. I am in La-La land for the first time in a very long time.

Good luck and Merry Christmas!

12 posted on 12/24/2007 7:25:00 AM PST by corkoman
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To: Clemenza

LOL. I met my husband on Match.com, so he said I need to stay away from online dating sites now that we’re married.

That’s really disgusting to get naked, fat man pictures. Seriously, what are these people thinking when they do that, and why?

Yahoo and Match both were crap shoots, kind of like “brick and mortar” dating. But I’m glad you made some friends.


13 posted on 12/24/2007 7:26:20 AM PST by coop71 (Being a redhead means never having to say you're sorry...)
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To: reaganaut1
Chemistry.com is an offshoot of Match.com...I tried Match.com for about a year and this experience led me to believe that Match.com is a little unethical in its practices.

A profile of a female showed up within about ten miles of my rural area. This woman had it all...looks, brains, and sounded like she had her head on straight. Since my match within fifty miles only turned up a dozen possible matches, I sent an email....she disappeared..A week later another name, same picture, new profile, showed up at the same town...emailed her ....disappeared...over the summer I saw at least twenty profiles with the same picture with a different set of experiences, education, but was always listed as a widow... (I am a widower which drew me to her in the first place). I sent Match.com a complaint because the profile stunk to high heaven...too good to be true..etc...silence from Match.com..

Then, I expanded my Match area to 100 miles and found the same picture in Vernon, Alabama with different information but always a widow. Sent her an email and she disappeared. What cinched my idea that she was a scam by Match.com was that I found the same picture, profile, and information when I did a search within 25 miles of Burkburnett, Texas...she was supposed to be in Allen, Oklahoma..

There is no way that the same picture and the same profile with multiple names could be used on Match.com without the company knowing. I believe she was a sham to draw men into joining Match.com because once you join, they got you for six months and one has to go thru all sorts of effort to get off Match.com once they have your credit card number.

14 posted on 12/24/2007 7:27:54 AM PST by vetvetdoug
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To: coop71

Basically the guys who used to flash passersby are now doing it online. You have been warned.


15 posted on 12/24/2007 7:28:31 AM PST by Clemenza (I NO Heart Huckabee)
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To: reaganaut1
The online dating service Chemistry.com plans to unleash a new campaign that seeks to depict its older and larger competitor, eHarmony.com, as out of touch with mainstream American values. The ads, which will appear in weekly newspapers and magazines starting Monday, attack eHarmony for refusing to match people of the same gender

I love how that is slipped in so matter of factly. Good luck with that.
16 posted on 12/24/2007 7:29:25 AM PST by Vision (Thompson/Hunter '08)
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To: liberty or death

looks like chemistry.com is pretty much guaranteeing repeat business ;)


17 posted on 12/24/2007 7:31:21 AM PST by EDINVA
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To: Clemenza

Great. The gift that keeps on giving til you get to an eyewash station.


18 posted on 12/24/2007 7:33:45 AM PST by coop71 (Being a redhead means never having to say you're sorry...)
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To: Clemenza
and all I got were pictures of naked, pasty fat men!

And you STILL haven't called!

19 posted on 12/24/2007 7:38:59 AM PST by Larry Lucido (Hunter 2008)
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To: Larry Lucido

Maybe because you forgot to say “woof” when I said “grrrr!”


20 posted on 12/24/2007 7:39:55 AM PST by Clemenza (I NO Heart Huckabee)
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