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Hear Voices? It May Be an Ad
Ad Age ^ | December 10, 2007 | Andrew Hampp

Posted on 12/11/2007 10:16:24 PM PST by fishhound

NEW YORK (AdAge.com) -- New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman's voice right in her ear asking, "Who's there? Who's there?" She looked around to find no one in her immediate surroundings. Then the voice said, "It's not your imagination."

Indeed it isn't. It's an ad for "Paranormal State," a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it's another story.

Ms. Wilson, a New York-based stylist, said she expected the voice inside her head to be some type of creative project but could see how others might perceive it differently, particularly on a late-night stroll home. "I might be a little freaked out, and I wouldn't necessarily think it's coming from that billboard," she said.

(Excerpt) Read more at adage.com ...


TOPICS: Business/Economy; Culture/Society; US: New York
KEYWORDS: ads; advertising; billboard; invasionofprivacy; thevoiceslikeyou
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To: fishhound

I guess that my tagline no longer applies;-)


21 posted on 12/12/2007 12:24:53 AM PST by Sarajevo (You're just jealous because the voices only talk to me.)
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To: fishhound

ping


22 posted on 12/12/2007 12:43:06 AM PST by trailboss800
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To: wideminded

We did this back in the ‘70s with a fire control radar dish (power off). We could speak softly or whisper across the front of the dish, and people on the deck or pier over 200 feet away could hear the voice as if it were originating right beside them (or inside their head). All it requires is a correctly shaped dish pointed at the intended recipient.


23 posted on 12/12/2007 12:54:35 AM PST by meadsjn (Hey Spock, round off, partner!)
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To: meadsjn
“We did this back in the ‘70s with a fire control radar dish (power off). We could speak softly or whisper across the front of the dish, and people on the deck or pier over 200 feet away could hear the voice as if it were originating right beside them (or inside their head). All it requires is a correctly shaped dish pointed at the intended recipient.”

You too?! I could tell you a very humourous tale about a guy who used this same trick to get a date. San Diego Broadway pier was the location...

24 posted on 12/12/2007 1:14:05 AM PST by The Working Man (Any work is better than "welfare"!)
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To: fishhound
Reynolds Wraps anyone?
25 posted on 12/12/2007 1:30:13 AM PST by Eye of Unk
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To: fishhound

So now we know how they get those females to pull their clothes off for ‘Girls Gone Wild’.

No wonder the guy is in jail. LOL


26 posted on 12/12/2007 2:00:49 AM PST by mkjessup (Hunter-Bolton '08 !! Patriots who will settle for nothing less than *Victory* in the War on Terror!)
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To: fishhound

My wife and I were having dinner in a Paris restaurant a few years ago when I started hearing voices. Really.

The ceiling of the dining room was shaped like a planetarium dome. I scanned the room and way on the other side I could see the lips of another patron synced up to the words I was hearing. The Mrs. looked at me like I was nuts, until I asked her to switched seats with me.

“Wow, that’s creepy.”

There must have been 80 people in the room, but I heard that conversation as if they were standing right next to me.

It reminded me of the “Whisper Dish” that I first saw at the San Francisco Exploratorium.


27 posted on 12/12/2007 3:11:38 AM PST by joeystoy
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To: neodad
I guess I’ll have to really dust off my tinfoil.

That voice in my head is telling me to do the same thing.......do the same thing......do the same thing

28 posted on 12/12/2007 3:17:59 AM PST by ninonitti
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To: fishhound

Great. First it’s ‘talk like a pirate day’. Now it’s ‘talk like a schizophrenic day’.


29 posted on 12/12/2007 3:46:07 AM PST by 6SJ7
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To: fishhound

“What’s the frequency Kenneth?”


30 posted on 12/12/2007 4:07:32 AM PST by blanknoone (When will Europe understand there is no one willing to accept their surrender?)
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To: fishhound
From the article:

"So a customer, for example, looking to buy laundry detergent could suddenly hear the sound of gurgling water and thus feel compelled to buy Tide as a result of the sonic experience."

~~~~~~~~~~~~~~~

I can think of other likely responses...

'-)

31 posted on 12/12/2007 5:35:19 AM PST by TXnMA ("Allah": Satan's current alias...)
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To: Bon mots; fishhound
Are you sure? (About the cross-section piece of your explanation...) I read some time ago about how something like this worked in the laboratory.

The advantage of having two beams that only intersect at one point is that the audible sound will appear to originate only from this one location. If the two beams run along the same path, there will will audible sound coming from all the points on this path. Of course the resulting sound will also be directional.

I have never seen either method in operation but I heard about the intersecting beam method from someone who should know (an expert on the physics of sound). Doing some research online though, I see that the systems currently marketed work as you say, with co-linear beams.

The Wikipedia article about this is here. (It seems to need a little more editing.) The most successful system being marketed appears to be the one called "Audio Spotlight".

32 posted on 12/12/2007 7:26:20 AM PST by wideminded
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To: punster
It sounds like it might also be useful for heckling politicians and the like. Can you imagine, the questioning looks, after they start complaining they were hearing voices.

Sadly the ones who really hear voices have learned not to say anything about it.

Right Hillary!™???

33 posted on 12/12/2007 7:32:48 AM PST by null and void (things that are really questions are touted as answers.)
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To: wideminded

I’m not sure either, but I know that ultrasound and sub-bass do not really reveal an origin - that is, you cannot really tell which direction their coming from, and with ultrasound, it’s enough to point it at someone and it seems to be right inside their head.

If I remember correctly, it has something to do with resonant frequencies - or is it making your eardrum vibrate via sympathetic vibrations?

Whatever it is, it’s fascinating stuff!


34 posted on 12/12/2007 10:22:59 AM PST by Bon mots
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To: The Working Man
“We did this back in the ‘70s with a fire control radar dish (power off). We could speak softly or whisper across the front of the dish, and people on the deck or pier over 200 feet away could hear the voice as if it were originating right beside them (or inside their head). All it requires is a correctly shaped dish pointed at the intended recipient.”

That reminds me of one of those old 3 dimensional movies that they used to show in a dome-shaped building. You would lie on the ground and look up at the roof of this giant dome shaped building and the surround effect would look very real.

Anyway, we went into one of those things in a large group, and we were on one side of the thing and our friends were on the other with a whole crowd of noisy people between us. We could hear every word our friends said when they were talking - it seems the sound followed the inside contour of the dome over the crowd directly to us.

35 posted on 12/12/2007 10:25:41 AM PST by Bon mots
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To: maine-iac7

audio spam.


36 posted on 12/12/2007 10:29:59 AM PST by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: TXnMA
"I can think of other likely responses... "

LOL! Like the Air Freshener isle.

37 posted on 12/12/2007 10:30:11 AM PST by Dacus943
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To: All

would this not violate the can spam law?

It is an electronic communication which has been unsolicited and the reciever has not consented to recieve it.

This audio spam should be illegal under CURRENT law.


38 posted on 12/12/2007 10:35:30 AM PST by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: Vom Willemstad K-9

ping


39 posted on 12/12/2007 2:31:55 PM PST by Cacique (quos Deus vult perdere, prius dementat ( Islamia Delenda Est ))
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To: wideminded

Wouldn’t somekind of phase shift be necessary so that the two beams don’t step on each other?...my freshman question.


40 posted on 12/12/2007 3:16:16 PM PST by fishhound
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