The other obvious recourse, trying to pass costs along to advertisers, just won't work well enough for everyone, said Malcolm Campbell, publisher of Spin. "It's going to put some people out of business," he said.
And he didn't just mean the indies. "Don't kid yourself," he said. "There are a lot of large-publishing-company old titles that are very marginal anyway. You're going to see a lot of icons going down if paper prices go up that much." AdAge
ping
If you’ve been following advances in electronic media you would not be investing in paper companies.
Either this writer is lying or spinning or the reports below re the decreases in newsprint prices are wrong:
http://www.mediainfo.com/eandp/columns/forestwebs_archive.jsp
It's possible that gloss (magazine) paper costs are going up while newsprint (newspaper) costs are going down.
It ain't gonna get them to support drilling ANWAR.
But we may have heard the last on "the plight of the spotted owl" and "the sanctity of old growth forests".
I am willing to bet that if asked, most everyone that post on this forum could provide suggestions that would save the print media. I will go first.
1. Don’t piss off half your potential market by taking sides. Report the news fairly, honestly. You will be surprised how many would be interested in subscribing.
2. Hard copies of your product are going away. There may be a need for some, then make them pay extra. Put your content on line.
3. Want to charge for on line content, provide those extras that a user would not get anywhere else. Such as the ability to search your entire archive of contents going back to the first issue.
4. Allow forums such as FreeRepublic to pull articles out for discussions. This will generate traffic as people go to your site to read the article and then perhaps stay for something else.
5. Report the news, not opinions (I know I have listed this one already but it should be repeated since this more then anything else that is killing the print news media.)
Isn’t paper made of carbon? Let’s make them buy carbon credits, too!
But as a timber property owner, this is great news!!! Behind the woodshed you traitors!!!! Ye-haw!!!