Pierced cartilage! Those can be rather painful. I have known a couple women who had that done and changed their minds after a while.
It hurt for the first month, but I really took care of it, cleaning many times a day, and always with the recommended soap. The only times after it healed that it hurt was if I didn’t have anything in it, and then put the ring in (Because the hole would get stretched), or sometimes while snuggling with my honey it would get caught in her hair (Painful for both of us).