Posted on 09/24/2007 9:48:41 AM PDT by abb
The American newspaper industry is in transition, adjusting to a world in which new technologies allow news and information to flow in many forms.
At the Mercury News, that transition is leading us to make some immediate changes to the newspaper, detailed to the right, even as we tackle the larger challenge head-on. We've launched a major rethinking project to determine the role we'll play in our community as a trusted news and information source, in print and online.
We're doing this with the help of a model program called Newspaper Next, a brainchild of the American Press Institute and the Harvard Business School. And we've adapted the Newspaper Next program with concepts from some innovative Silicon Valley firms that specialize in human-centered design.
For weeks, teams of professionals from all divisions of the Mercury News have been interviewing local people about how they use media, where they get information and what they need from their information providers.
Over the next few months, we'll use that information to help us reshape the Mercury News and MercuryNews.com to better reflect the needs of today's consumers. But even as we undertake that broad effort, we must respond to the demands of today's business and the strain this transition sometimes puts on it.
As emerging generations move increasingly to online sources for their news and information, the role of the printed newspaper as a service to both readers and advertisers is evolving. The business model that has sustained this newspaper for more than 150 years is changing. Revenue from the traditional newspaper is declining.
That's why we're making a series of changes to the printed newspaper to achieve some efficiencies in how we run the presses and how much newsprint we use.
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(Excerpt) Read more at mercurynews.com ...
ping
Truely one of the most PC, Gay friendly, anti -American, race, race, race...daily rags written. Even the sports page features race,equality, and liberal swine tilt. Couldnt happen to a nicer group of hippies.
Lib Dumbo-rats circling the drain while trying to put out or throw out enough sh*t to clog it up.
Lets not change the paper to appeal to more consumers, lets leave it the way it is and shrink it in size. Garbage compressed into a smaller package is still garbage..
They could save more money and improve the paper by eliminating the editorial page.
You don't get to decide that all by yourselves, you know.
How right you are! Any article on a white American hetrosexual that they happen to write can be found in the bottom left hand corner of section Z.
Phew - they’re just making it smaller and more efficient. I was scared for a moment that the SMN was going to change its policies and start reporting actual news. The shock simply would’ve been too much to bear!
Fixed!
Visualize advertising as dinosaur food. More and more food is found on the web and less is found at newspapers and tv networks.
I see they still have no plans to "include" God-centered humans in their news "design." Perhaps that would be too "intelligent."
Trees everywhere are happy.
The business model that has sustained this newspaper for more than 150 years is changing. Revenue from the traditional newspaper is declining.That's why we're making a series of changes to the printed newspaper to achieve some efficiencies in how we run the presses and how much newsprint we use.
Lou Alexander thinks that last week's discovery of an accounting error
The San Jose Mercury News is reducing expenses due to an accounting error which may lead to fewer journalists and cuts in other expenses.This newest round of cuts was announced at a meeting in the newsroom about a week ago, on Friday September 7.
Several sources have said the error in the budget was close to $4 million. Of that $3 million may come from the newsroom. If this is the case the impact is likely to be dramatic.
actually caused this week's reimagineering.
The San Jose Mercury News is about to make a series of sectioning changes largely focused on the newspaper’s arts and entertainment and feature sections.These changes will begin next Monday and are part of a building-wide effort to reduce expenses in response to an error in the newsroom salary budget.
It sounds like every article is an editorial, so that would mean eliminating every article. Hey, problem solved, they can all put out resumes for other (i.e., real) jobs.
In your dreams....
Hey, Milhouse, how come you pulled the Chron article? I enjoy posts about the Chron, and they do have some good writers on board.
Ed
Oh, that story was old?
I read further that david lazarus quit. Thank God for that, that guy is as far-left as they come, and he wrote the BUSINESS columns!
See ya’,
Ed
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