Great start. Short, sweet, straightforward and genuine. I distrust too much flash in ads (kissing babies, patting puppies, stupid metaphors showing the candidate rock-climbing/running hurdles/sword-fighting), so I’m glad to see that Thompson isn’t going that route for his kick-off.
He’s certainly making a splash with his activities this week — NPR has been running teasers all day for a segment where they interview republicans about Thompson. I’m sure they will include nagatives (since it is NPR, after all). But he’s getting the wall-to-wall coverage that his campaign is aiming for with this.
One thing about it, I think we can bank on Fred not wind surfing.
And not calling his Secret Service guard an SOB because he fell on his skis.