Well how much of it is real and how much of it is an act for publicity.
I’d guess it 99% fake. The French word poseurs (posers) applies.
However, the fact that people buy into the hype is what’s really nauseating.
Maybe they figure it increases their chances of getting a date, among other things...
“Well how much of it is real and how much of it is an act for publicity.”
Bingo!
It’s part of the ‘fame at any cost’ ethos.
Look at Me! Look at Me!