Replies

Those gory pictures do not tell the post-abortive mother that she is forgiven? All it tells her is more condemnation, judgement, shame and guilt. Sometimes it causes them to be pushed to suicide. That is NOT, IMO, where Christ wants the church to go with this.

The church is part of the fault. The church has not been there for the post-abortives except with judgement and condemnation, rather than helping them. The real call for the church is to be there for them, help them with healing, extend compassion and let them know there is mercy, grace and forgiveness. Do these graphic pictures do this?

All it tells her is more condemnation, judgement, shame and guilt.

To be fair, the target of this ad is not the women who have already gone through the trauma of abortion, but the women who may in the future.

That being said, the Pro-Life groups need a lesson in advertising. First you have to figure out the path you want your audience to take, and then tantalize them along the path. Information and shocking images to remind them of the wrong path are exactly the wrong thing. If the path is to adoption, then show the joys of a child growing up in an adoptive family. If the path is keeping the baby, then show the joys of motherhood over career or greater financial freedom. If the path is for abortion to not be legal, then money is better spent on lobbying.

The milk board keeps making the mistake of information over desire. The "got milk?" advertisements worked far better than the commercials about strong bones. Why? Because the commercial was engaging and left you with a desire for milk. In a way, the Pro-Choice side has their PR down far better than the Pro-Life side. People feel like they are doing a good thing for women by supporting legal abortion. Feelings are what drive the populace, and the Pro-Life side doesn't put feelings into the equation. Women feel scared to approach the idea of adoption. A child is seen more as a burden than a joy. Marriage is seen as a last resort and prison.