“Web 2.0” is just a euphemism for greater interactivity among internet users, whether it’s photo sharing with Flickr, social networking with Myspace, or easily posting a screed on a blog.
How does the fairness doctrine play into it?
apparently web 2.0 will allow more third party control of search results. Thus if you type in Rebpublican HQ, it can also be required to produce Democrat HQ.
If you enter Freerepublic.com it will spit out the DUmmies site.
It will give “parity” as if equal despite current ranking differences.