apparently web 2.0 will allow more third party control of search results. Thus if you type in Rebpublican HQ, it can also be required to produce Democrat HQ.
If you enter Freerepublic.com it will spit out the DUmmies site.
It will give “parity” as if equal despite current ranking differences.
That isn’t at all what “web 2.0” is. Web 2.0 is not a technical term. It’s just a phrase to describe sites that allow any registered user to upload and share content easily. Search algorithms are a different animal, altogether.