“His purported 2 million person audience (less than 1% of the country) consists of senior citizens who leave the television on in the background, usually nodding off in the LayZBoy after an early dinner at the Hometown Buffet.”
Hardly, BO is number one by far in the 25-54 demographics.
http://www.mediabistro.com/tvnewser/ratings/default.asp
That is DVR data.