Posted on 07/29/2007 5:54:53 AM PDT by RayChuang88
NEW YORK (AP) - It's bad enough that a cratering housing market is leading to a slump in real estate advertising at newspapers, as a dreary series of earnings reports showed this week.
What's worse is that a lot of that advertising may never come back to newspapers even if the real estate sector recovers. That's because a significant chunk of those advertising dollars are moving - you guessed, online.
Exactly how much of a shift is occurring is difficult to measure in terms of dollars or market share, but several real estate executives say they are making a conscious decision to move money out of newspapers and onto the Internet as that medium grows in importance as a tool for researching home-buying decisions.
Granted, a significant amount of the declines in real estate advertising in newspapers can be attributed to the general weakness in real estate markets, particularly in hard-hit markets such as California and Florida, which were booming a year ago - leading to big gains in advertising back then.
(Excerpt) Read more at apnews.myway.com ...
In San Francisco new luxury condo towers are being built on a 1.3 acre site that will house 2,000 people. While it's technically true new land isn't being created, virtual land is pretty unlimited.
Americans have stopped making children. That will eventually turn real estate into a sub-par investment.
newspapers have been rip offs for years for classfied ads... $70 to $150 a week to run a classified add... crazy.. Craiglist and other free sites are cheaper and more effective... Newspapers haven’t realized what they provide on those classified pages are not cost effective... they refuse to review and modify their model so they continue to bleed money
I don't know about that. A LOT of single people are buying real estate, and even more DINKS (Double Income, No Kids).
But 50 years from now the DINKs will be selling their real estate but to who? There will be more supply than demand.
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